Head-To-Head Comparison: ReachLocal (RLOC) versus Its Competitors
ReachLocal (NASDAQ: RLOC) is one of 33 public companies in the “Advertising & Marketing” industry, but how does it compare to its peers? We will compare ReachLocal to related businesses based on the strength of its risk, valuation, dividends, analyst recommendations, institutional ownership, profitability and earnings.
This is a breakdown of recent recommendations for ReachLocal and its peers, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Insider & Institutional Ownership
54.1% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 24.6% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
This table compares ReachLocal and its peers’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Valuation and Earnings
This table compares ReachLocal and its peers gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|ReachLocal Competitors||$2.71 billion||$171.61 million||-517.67|
ReachLocal’s peers have higher revenue and earnings than ReachLocal. ReachLocal is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.
ReachLocal peers beat ReachLocal on 6 of the 8 factors compared.
ReachLocal Company Profile
ReachLocal, Inc. (ReachLocal) offers a range of online marketing and reporting solutions. The Company’s digital marketing solution consists of products and solutions in three categories: digital advertising (including ReachSearch, ReachDisplay, ReachDisplay InApp and ReachRetargeting); Web presence (including ReachSite+ReachEdge, ReachSEO, ReachCast, ReachListings and TotalLiveChat), and software (ReachEdge and Kickserv). It focuses on small to medium-sized businesses (SMBs). The Company delivers its suite of products and solutions to local businesses through a combination of its technology platform, its direct inside and outside sales force, and select third-party agencies and resellers. It also focuses on certain core verticals, which include home services, professional services, specialty services and healthcare. It also provides solutions to multi-location advertisers, such as franchises and other businesses that have multiple locations across a number of cities and states.
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