Head to Head Contrast: RumbleON (RMBL) and Cheetah Mobile (CMCM)

RumbleON (OTCMKTS: RMBL) and Cheetah Mobile (NYSE:CMCM) are both small-cap mobile application software companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

Valuation and Earnings

This table compares RumbleON and Cheetah Mobile’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
RumbleON N/A N/A N/A ($0.58) -7.26
Cheetah Mobile $657.45 million 2.67 -$11.59 million $0.40 30.53

RumbleON has higher earnings, but lower revenue than Cheetah Mobile. RumbleON is trading at a lower price-to-earnings ratio than Cheetah Mobile, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

RumbleON has a beta of -17.37, suggesting that its share price is 1,837% less volatile than the S&P 500. Comparatively, Cheetah Mobile has a beta of 3.52, suggesting that its share price is 252% more volatile than the S&P 500.


This table compares RumbleON and Cheetah Mobile’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RumbleON N/A N/A N/A
Cheetah Mobile 7.44% 10.76% 6.35%

Analyst Ratings

This is a summary of current recommendations and price targets for RumbleON and Cheetah Mobile, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RumbleON 0 0 2 0 3.00
Cheetah Mobile 0 3 0 0 2.00

RumbleON currently has a consensus target price of $7.38, indicating a potential upside of 75.18%. Cheetah Mobile has a consensus target price of $11.67, indicating a potential downside of 4.45%. Given RumbleON’s stronger consensus rating and higher possible upside, equities research analysts plainly believe RumbleON is more favorable than Cheetah Mobile.

Insider and Institutional Ownership

7.2% of Cheetah Mobile shares are held by institutional investors. 17.1% of Cheetah Mobile shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Cheetah Mobile beats RumbleON on 9 of the 12 factors compared between the two stocks.

RumbleON Company Profile

RumbleON, Inc. (RumbleON), formerly Smart Server Inc., is a development-stage company. The Company focuses on creating an e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned recreation vehicles (RV). Serving both consumers and dealers, RumbleON makes such consumers or dealers a cash offer for the purchase of their vehicle. In addition, RumbleON offers an inventory of vehicles for sale on its Website and offers financing and associated products. RumbleON utilizes partner dealers in the acquisition of motorcycles, as well as to provide inspection, reconditioning and distribution services. Its product suite has modules supporting the motorcycle, RV, and marine and auto segments. As of December 31, 2016, the Company had not generated any revenue.

Cheetah Mobile Company Profile

Cheetah Mobile Inc. is a holding company. The Company and its consolidated subsidiaries, variable interest entities (VIEs) and a VIE’s subsidiary are engaged in the provision of online marketing services, Internet value-added services, and Internet security services and others. The Company operates a platform that offers mobile and personal computer (PC) applications for its users and global content promotional channels for its customers, both of which are powered by its cloud-based data analytics engines. For its users, its diversified suite of applications optimizes mobile and PC Internet system performance, and provides real time protection against known and unknown security threats. Its data analytics engines perform real time analysis of mobile applications, program files and Websites on their devices for behavior that may impair system performance or impose security risks.

Receive News & Ratings for RumbleON Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for RumbleON and related companies with MarketBeat.com's FREE daily email newsletter.

Leave a Reply