Comparing Lifelock (LOCK) & H&E Equipment Services (HEES)

Lifelock (NYSE: LOCK) and H&E Equipment Services (NASDAQ:HEES) are both industrials companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, risk, valuation, dividends and profitability.


H&E Equipment Services pays an annual dividend of $1.10 per share and has a dividend yield of 3.1%. Lifelock does not pay a dividend. H&E Equipment Services pays out 107.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Insider and Institutional Ownership

88.8% of Lifelock shares are owned by institutional investors. Comparatively, 77.2% of H&E Equipment Services shares are owned by institutional investors. 13.9% of Lifelock shares are owned by company insiders. Comparatively, 12.3% of H&E Equipment Services shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.


This table compares Lifelock and H&E Equipment Services’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Lifelock 8.46% 24.53% 10.96%
H&E Equipment Services 3.69% 38.83% 4.30%

Valuation & Earnings

This table compares Lifelock and H&E Equipment Services’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Lifelock N/A N/A N/A $0.19 N/A
H&E Equipment Services $978.14 million 1.31 $37.17 million $1.02 35.26

H&E Equipment Services has higher revenue and earnings than Lifelock. Lifelock is trading at a lower price-to-earnings ratio than H&E Equipment Services, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Lifelock and H&E Equipment Services, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lifelock 0 0 0 0 N/A
H&E Equipment Services 0 0 3 0 3.00

H&E Equipment Services has a consensus target price of $34.00, suggesting a potential downside of 4.57%.


Lifelock beats H&E Equipment Services on 6 of the 11 factors compared between the two stocks.

Lifelock Company Profile

LifeLock, Inc. provides proactive identity theft protection services for consumers and consumer risk management services for enterprises. The Company monitors certain identity-related events, such as new account openings and credit-related applications. It operates in two segments: consumer segment and an enterprise segment. The Company’s LifeLock ecosystem combines data repositories of personally identifiable information and consumer transactions, predictive analytics and a technology platform. It applies predictive analytics to the data in its repositories to provide its members and enterprise customers’ actionable intelligence that helps protect against identity theft and identity fraud. It offers its consumer services on a monthly or annual subscription basis. It provides consumer risk management services, including delivering its on-demand identity risk, identity-authentication and credit information about consumers to its enterprise customers in the daily transaction flows.

H&E Equipment Services Company Profile

H&E Equipment Services, Inc. is an integrated equipment services company. The Company is focused on heavy construction and industrial equipment. As of December 31, 2016, the Company rented, sold and provided parts and services support for four core categories of specialized equipment: hi-lift or aerial work platform equipment; cranes; earthmoving equipment, and industrial lift trucks. The Company’s principal business activities include equipment rentals; new equipment sales; used equipment sales; parts sales, and repair and maintenance services. As of February 16, 2017, the Company had 78 facilities located throughout the West Coast, Intermountain, Southwest, Gulf Coast, Southeast and Mid-Atlantic regions of the United States. The Company rents its heavy construction and industrial equipment to its customers on a daily, weekly and monthly basis. The Company sells new heavy construction and industrial equipment. The Company is a distributor of Grove and Manitowoc crane equipment.

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