Cvent (CVT) & Blackline (BL) Head-To-Head Analysis

Cvent (NYSE: CVT) and Blackline (NASDAQ:BL) are both technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Cvent and Blackline, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cvent 0 0 0 0 N/A
Blackline 1 0 5 0 2.67

Blackline has a consensus price target of $37.50, indicating a potential upside of 11.91%.


This table compares Cvent and Blackline’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cvent -9.84% -12.55% -6.86%
Blackline -29.53% -8.00% -5.57%

Earnings & Valuation

This table compares Cvent and Blackline’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cvent N/A N/A N/A ($0.57) N/A
Blackline $123.12 million 14.41 -$39.15 million ($0.96) -34.91

Cvent has higher earnings, but lower revenue than Blackline. Blackline is trading at a lower price-to-earnings ratio than Cvent, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

62.3% of Cvent shares are held by institutional investors. Comparatively, 80.1% of Blackline shares are held by institutional investors. 43.0% of Cvent shares are held by insiders. Comparatively, 22.4% of Blackline shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


Blackline beats Cvent on 5 of the 8 factors compared between the two stocks.

About Cvent

Cvent, Inc. is a cloud-based enterprise event management company. The Company provides solutions for both sides of the events and meetings value chain, such as event and meeting planners, through its Event Cloud, and hoteliers and venues, through its Hospitality Cloud. The Company offers planners a platform that addresses the entire lifecycle of events and meetings, including budgeting, planning, venue sourcing, marketing, management and measurement of meetings. It offers over six product categories, on over two integrated clouds, the Event Cloud and the Hospitality Cloud. The Event Cloud includes approximately five product categories, such as event management software, enterprise solutions software, mobile event applications, pre- and post-event feedback management software, and onsite event solutions. The Hospitality Cloud includes over three product categories, including group marketing solutions, group demand management, and group business intelligence for hotels and venues.

About Blackline

BlackLine, Inc. is a holding company. The Company provides cloud-based software platform that is designed to automate and streamline accounting and finance operations. Its platform supports accounting processes, such as the financial close, account reconciliation, intercompany accounting and controls assurance. Its platform consists of seven core cloud-based products, including Account Reconciliation, Task Management, Transaction Matching, Journal Entry, Variance Analysis, Consolidation Integrity Manager and Daily Reconciliation. The Company’s solutions include Reconciliation Management and Financial Close Management and Insights. It operates through two geographical regions, which include the United States and International. As of December 31, 2016, its software integrated with, and obtained data from, more than 30 various enterprise resource planning (ERP) systems, including NetSuite, Oracle and Workday, as well as many other financial systems and applications.

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