Cardlytics (NASDAQ: CDLX) and Mattersight (NASDAQ:MATR) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.
Earnings and Valuation
This table compares Cardlytics and Mattersight’s top-line revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Mattersight||$46.51 million||1.63||-$16.32 million||($0.56)||-4.07|
This is a summary of current ratings for Cardlytics and Mattersight, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Cardlytics currently has a consensus price target of $22.40, indicating a potential upside of 32.23%. Mattersight has a consensus price target of $2.75, indicating a potential upside of 20.61%. Given Cardlytics’ stronger consensus rating and higher possible upside, equities analysts clearly believe Cardlytics is more favorable than Mattersight.
Insider & Institutional Ownership
43.3% of Mattersight shares are owned by institutional investors. 28.4% of Mattersight shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
This table compares Cardlytics and Mattersight’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Cardlytics beats Mattersight on 5 of the 8 factors compared between the two stocks.
Cardlytics, Inc. is engaged in developing a purchase intelligence platform. The Company delivers relevant and measurable marketing analysis with purchase data from over financial institutions. The purchase data includes debit, credit, and bill pay data from online and in-store transactions. It helps the marketers identify, reach and influence likely buyers at scale, and measure the impact of marketing spends. The Company also operates an advertising channel, Cardlytics Direct. Cardlytics Direct delivers tailored marketing for marketers and financial institutions (FI). It provides personalized offers and suggestions for FI consumers on their purchase.
Mattersight Corporation offers behavioral analytics and provides personality-based software products. The Company uses various applications, including predictive behavioral routing, performance management, quality assurance and predictive analytics (collectively, Behavioral Analytics) to analyze and predict customer behavior based on the language exchanged between agents and customers during brand interactions. The Company operates through the Behavioral Analytics segment. Its multi-channel technology captures the unstructured data of voice interactions (conversations), related customer and employee data, and employee desktop activity, and applies various algorithms against those interactions. Its Behavioral Analytics offerings help its clients to identify optimal customer/employee behavioral pairing for call routing; identify and understand customer personality, and measure customer satisfaction and agent performance on every analyzed call, among others.
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