Head-To-Head Analysis: LRAD (LRAD) and Panasonic (PCRFY)

LRAD (NASDAQ:LRAD) and Panasonic (OTCMKTS:PCRFY) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, dividends and analyst recommendations.

Analyst Recommendations

This is a summary of current recommendations for LRAD and Panasonic, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LRAD 0 0 1 0 3.00
Panasonic 0 0 1 0 3.00

LRAD presently has a consensus price target of $3.50, indicating a potential upside of 21.11%. Given LRAD’s higher possible upside, research analysts plainly believe LRAD is more favorable than Panasonic.

Institutional and Insider Ownership

46.2% of LRAD shares are owned by institutional investors. Comparatively, 0.3% of Panasonic shares are owned by institutional investors. 2.5% of LRAD shares are owned by insiders. Comparatively, 1.0% of Panasonic shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares LRAD and Panasonic’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LRAD $20.31 million 4.69 -$870,000.00 N/A N/A
Panasonic $72.08 billion 0.33 $2.12 billion $0.91 11.30

Panasonic has higher revenue and earnings than LRAD.


This table compares LRAD and Panasonic’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LRAD -3.78% 2.51% 2.20%
Panasonic 2.88% 12.29% 3.69%


Panasonic pays an annual dividend of $0.28 per share and has a dividend yield of 2.7%. LRAD does not pay a dividend. Panasonic pays out 30.8% of its earnings in the form of a dividend.

Volatility & Risk

LRAD has a beta of 0.69, suggesting that its stock price is 31% less volatile than the S&P 500. Comparatively, Panasonic has a beta of 1.15, suggesting that its stock price is 15% more volatile than the S&P 500.


Panasonic beats LRAD on 7 of the 13 factors compared between the two stocks.

LRAD Company Profile

LRAD Corporation designs, develops, and commercializes directed sound technologies and products in North and South America, Europe, the Middle East, Africa, and Asia. It develops directed acoustic communication systems that focus sound over short and long distances. The company offers directional and omnidirectional acoustic systems and accessories. It offers Long Range Acoustic Device primarily for government, military, law enforcement, homeland and international security, private and commercial security, border security, maritime security, and wildlife preservation and control markets. The company was formerly known as American Technology Corporation and changed its name to LRAD Corporation in March 2010. LRAD Corporation was founded in 1980 and is headquartered in San Diego, California.

Panasonic Company Profile

Panasonic Corporation, together with its subsidiaries, develops, produces, sells, and services electrical and electronic products under the Panasonic brand name worldwide. It operates through Appliances, Eco Solutions, Connected Solutions, Automotive & Industrial Systems, and Other segments. The Appliances segment offers air conditioners, TVs, refrigerators, washing machines, personal care products, microwave ovens, digital cameras, home audio equipment, video equipment, fixed-phones, vacuum cleaners, rice cookers, show cases, compressors, fuel cells, etc. The Eco Solutions segment provides lighting fixtures, lamps, wiring devices, solar photovoltaic systems, water related products, interior and exterior furnishing materials, ventilation and air conditioning equipment, air purifiers, bicycles, nursing care related products, etc. The Connected Solutions segment offers in-flight entertainment systems and connectivity, electronic components mounting machines, welding equipment, PCs and tablets, projectors, broadcast and professional AV systems, surveillance cameras, etc. The Automotive & Industrial Systems segment provides automotive use infotainment systems, electrical components, automotive mirrors, lithium ion and automotive batteries, dry batteries, automation controls, electric motors, electronic components, electronic materials, semiconductors, LCD panels, etc. The Others segment provides detached housing construction, apartment housing leasing services, etc.; undertakes remodeling contract works; sells land, properties, and condominiums; offers real estate brokerage, leasing, and management services; and manufactures and sells system materials for industrial housing. The company offers its products to business and industrial customers, and consumers. The company was formerly known as Matsushita Electric Industrial Co., Ltd. and changed its name to Panasonic Corporation in 2008. Panasonic Corporation was founded in 1918 and is headquartered in Kadoma, Japan.

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