Critical Survey: Greenhill & Co., Inc. (GHL) versus Woodstock (WSFL)

Greenhill & Co., Inc. (NYSE:GHL) and Woodstock (OTCMKTS:WSFL) are both small-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, institutional ownership, analyst recommendations, profitability, dividends and earnings.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Greenhill & Co., Inc. and Woodstock, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Greenhill & Co., Inc. 4 0 1 0 1.40
Woodstock 0 0 0 0 N/A

Greenhill & Co., Inc. presently has a consensus target price of $21.40, suggesting a potential downside of 14.30%. Given Greenhill & Co., Inc.’s higher probable upside, equities analysts plainly believe Greenhill & Co., Inc. is more favorable than Woodstock.


This table compares Greenhill & Co., Inc. and Woodstock’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Greenhill & Co., Inc. 0.56% 16.89% 4.20%
Woodstock N/A N/A N/A

Volatility & Risk

Greenhill & Co., Inc. has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500. Comparatively, Woodstock has a beta of -2.45, suggesting that its share price is 345% less volatile than the S&P 500.

Insider & Institutional Ownership

93.8% of Greenhill & Co., Inc. shares are owned by institutional investors. 15.6% of Greenhill & Co., Inc. shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Greenhill & Co., Inc. and Woodstock’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Greenhill & Co., Inc. $239.18 million 2.14 -$26.65 million ($0.28) -89.18
Woodstock $6.86 million 0.08 -$300,000.00 N/A N/A

Woodstock has lower revenue, but higher earnings than Greenhill & Co., Inc..


Greenhill & Co., Inc. pays an annual dividend of $0.20 per share and has a dividend yield of 0.8%. Woodstock does not pay a dividend. Greenhill & Co., Inc. pays out -71.4% of its earnings in the form of a dividend.


Greenhill & Co., Inc. beats Woodstock on 12 of the 13 factors compared between the two stocks.

Greenhill & Co., Inc. Company Profile

Greenhill & Co., Inc., together with its subsidiaries, operates as an independent investment bank for corporations, partnerships, institutions, and governments worldwide. The company provides financial advisory services primarily related to mergers and acquisitions, restructurings, financings, and capital raisings. It is also involved in the provision of advisory services to clients in relation to divestitures, spin-offs, and other strategic transactions, as well as various stages of these transactions ranging from initial structuring to final execution. In addition, the company advises clients on strategic matters, such as activist response, defensive tactics, special committee projects, licensing deals, joint ventures, valuation, negotiation tactics, industry dynamics, structuring alternatives, and timing and pricing of transactions, as well as financing alternatives. Further, it advises debtors, creditors, governments, pension funds, and other stakeholders in companies experiencing financial distress, as well as potential acquirers of distressed companies and assets. Additionally, the company assists the clients in identifying and capitalizing on potential incremental sources of value, as well as who seek court-assisted reorganizations by developing and seeking approval for plans of reorganization. It advises on capital structures and sales or recapitalizations; other financing matters, including debt issuances, equity financings, and exchange offers; and initial public offerings and other equity capital market transactions. The company also assists general partners and sponsors in raising capital for new private funds; and provides related advisory services to pension funds, sovereign wealth funds, endowments, and other institutional investors, as well as on primary and secondary market transactions, and real estate funds. Greenhill & Co., Inc. was founded in 1996 and is headquartered in New York, New York.

Woodstock Company Profile

Woodstock Holdings, Inc., through its subsidiary, provides securities brokerage and investment banking services in the United States. It offers full service commission and fee-based money management services to individual and institutional investors. The company sells stocks, mutual funds, bonds, managed accounts, and other investment advisory and financial planning products and services through a network of independent contractor registered representatives to retail clients; and variable annuities and life insurance products through independent contractors and broker network to retail clients and consumers. It also provides investment supervisory services; and planning and consulting services in various financial services areas, such as financial planning, tax planning, benefits consulting, corporate 401(k)s, and other types of financial structures. It was formerly known as Woodstock Financial Group, Inc. and changed its name to Woodstock Holdings, Inc. in January 2010. The company was founded in 1995 and is headquartered in Woodstock, Georgia.

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