Critical Contrast: Coupa Software (COUP) vs. Fision (FSSN)

Coupa Software (NASDAQ:COUP) and Fision (OTCMKTS:FSSN) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, profitability, valuation, earnings, risk and institutional ownership.

Insider and Institutional Ownership

98.2% of Coupa Software shares are owned by institutional investors. 6.5% of Coupa Software shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent recommendations and price targets for Coupa Software and Fision, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Coupa Software 0 5 9 0 2.64
Fision 0 0 0 0 N/A

Coupa Software presently has a consensus target price of $92.33, suggesting a potential downside of 3.19%. Given Coupa Software’s higher probable upside, equities analysts plainly believe Coupa Software is more favorable than Fision.


This table compares Coupa Software and Fision’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Coupa Software -21.33% -14.84% -6.52%
Fision N/A N/A N/A

Earnings & Valuation

This table compares Coupa Software and Fision’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Coupa Software $260.37 million 21.78 -$43.80 million ($0.67) -142.36
Fision N/A N/A N/A N/A N/A

Fision has lower revenue, but higher earnings than Coupa Software.


Coupa Software beats Fision on 5 of the 8 factors compared between the two stocks.

About Coupa Software

Coupa Software Incorporated provides cloud-based spend management platform. The company's platform connects organization with suppliers globally; and provides visibility into and control over how companies spend money, as well as enables businesses to achieve savings that drive profitability. Its platform consists of procurement, invoicing, and expense management modules that form its transactional engine and capture a company's spend; and offers supporting modules, including sourcing, spend analysis, contract management, supplier management, and inventory management. The company markets its platform to a range of enterprises in various industries, such as healthcare and pharmaceuticals, retail, financial services, manufacturing, technology, and others primarily through a direct sales force worldwide. The company was founded in 2006 and is headquartered in San Mateo, California.

About Fision

FISION Corporation, through its subsidiary, Fision Holdings, Inc., operates as an Internet platform technology company that provides proprietary cloud-based software solutions to automate the marketing functions and activities of its customers. The company's Fision marketing software collects, stores, prioritizes, organizes, streamlines, integrates, and distributes various digital marketing assets of its customers, including videos, images, logos and other brand materials, presentations, social media content, and other material marketing assets. It serves banks and other financial institutions, insurance companies, hotels and other hospitality enterprises, healthcare and fitness companies, retailers, product manufacturers, software and other technology companies, telecommunications companies, and other companies. The company licenses its proprietary software platform primarily through direct sales and independent national sales agencies. FISION Corporation was founded in 2010 is headquartered in Minneapolis, Minnesota.

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