Critical Review: PROSIEBENSAT 1/ADR (PBSFY) and FOX (FOX)

PROSIEBENSAT 1/ADR (OTCMKTS:PBSFY) and FOX (NASDAQ:FOX) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings and valuation.


PROSIEBENSAT 1/ADR pays an annual dividend of $0.37 per share and has a dividend yield of 8.5%. FOX does not pay a dividend.

Valuation & Earnings

This table compares PROSIEBENSAT 1/ADR and FOX’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
PROSIEBENSAT 1/ADR $4.61 billion 0.88 $532.37 million N/A N/A

PROSIEBENSAT 1/ADR has higher revenue and earnings than FOX.

Insider and Institutional Ownership

0.1% of PROSIEBENSAT 1/ADR shares are held by institutional investors. Comparatively, 0.5% of FOX shares are held by institutional investors. 39.4% of FOX shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


This table compares PROSIEBENSAT 1/ADR and FOX’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
PROSIEBENSAT 1/ADR 10.94% 39.90% 7.24%

Analyst Ratings

This is a summary of recent recommendations and price targets for PROSIEBENSAT 1/ADR and FOX, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FOX 1 0 0 0 1.00

FOX has a consensus price target of $41.00, suggesting a potential upside of 7.75%. Given FOX’s higher possible upside, analysts plainly believe FOX is more favorable than PROSIEBENSAT 1/ADR.


PROSIEBENSAT 1/ADR beats FOX on 5 of the 8 factors compared between the two stocks.

PROSIEBENSAT 1/ADR Company Profile

ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. The company operates through four segments: Broadcasting German-speaking, Digital Entertainment, Digital Ventures & Commerce, and Content Production & Global Sales. The Broadcasting German-speaking segment operates free TV stations, such as SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku, as well as distributes ProSiebenSat.1 HD stations. The Digital Entertainment segment provides online video include maxdome, a pay-video-on-demand portal; and Studio71, a digital studio. It is also involved in the areas of artist management, music, and live entertainment. The Digital Ventures & Commerce segment includes online travel vertical, online price comparison, and online dating area, as well as vertical lifestyle commerce and the SevenVentures business. The Content Production & Global Sales segment produces and sells programming content under the umbrella of Red Arrow Studios. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.

FOX Company Profile

Fox Corporation operates as a news, sports, and entertainment company in the United States. The company operates through Cable Network Programming; Television; and Other, Corporate and Eliminations segments. The Cable Network Programming segment produces and licenses news, business news, and sports content for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunications companies, and online video distributors. It operates FOX News, a national cable news channel; FOX Business, a business news national cable channel; FS1 and FS2 multi-sport national networks; and Big Ten Network. The Television segment acquires, produces, markets, and distributes broadcast network programming. It operates The FOX Network, a national television broadcast network that broadcasts sports programming and entertainment. This segment owns and operates 28 broadcast television stations. The Other, Corporate and Eliminations segment owns the FOX Studios lot that provides production services, including 15 sound stages, 4 scoring and mixing stages, 2 broadcast studios, theaters, editing bays, and other production facilities in Los Angeles, California. The company was founded in 2018 and is based in New York, New York. Fox Corporation operates independently of Twenty-First Century Fox, Inc. as of March 19, 2019.

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