Harley-Davidson Inc (NYSE:HOG) Short Interest Up 9.6% in July

Harley-Davidson Inc (NYSE:HOG) was the target of a large growth in short interest in July. As of July 31st, there was short interest totalling 17,115,500 shares, a growth of 9.6% from the June 30th total of 15,618,900 shares. Based on an average daily trading volume, of 1,790,000 shares, the days-to-cover ratio is presently 9.6 days. Approximately 10.8% of the shares of the stock are sold short.

NYSE:HOG traded down $1.88 during mid-day trading on Wednesday, reaching $31.91. The stock had a trading volume of 1,196,280 shares, compared to its average volume of 2,070,134. The company has a 50 day moving average price of $35.26. The company has a market capitalization of $5.38 billion, a PE ratio of 8.44, a P/E/G ratio of 1.20 and a beta of 1.18. Harley-Davidson has a one year low of $31.36 and a one year high of $46.22. The company has a quick ratio of 1.03, a current ratio of 1.15 and a debt-to-equity ratio of 2.43.

Harley-Davidson (NYSE:HOG) last released its earnings results on Tuesday, July 23rd. The company reported $1.46 earnings per share for the quarter, topping the Zacks’ consensus estimate of $1.42 by $0.04. The company had revenue of $1.43 billion during the quarter, compared to the consensus estimate of $1.44 billion. Harley-Davidson had a return on equity of 28.67% and a net margin of 7.99%. Harley-Davidson’s quarterly revenue was down 6.0% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.52 EPS. Equities research analysts anticipate that Harley-Davidson will post 3.53 earnings per share for the current year.

In other Harley-Davidson news, VP Paul J. Jones sold 11,884 shares of Harley-Davidson stock in a transaction dated Wednesday, July 24th. The stock was sold at an average price of $35.15, for a total transaction of $417,722.60. Following the completion of the transaction, the vice president now owns 9,575 shares of the company’s stock, valued at approximately $336,561.25. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO John A. Olin sold 30,000 shares of Harley-Davidson stock in a transaction dated Wednesday, July 24th. The shares were sold at an average price of $35.96, for a total value of $1,078,800.00. Following the transaction, the chief financial officer now directly owns 88,500 shares of the company’s stock, valued at approximately $3,182,460. The disclosure for this sale can be found here. Insiders have sold a total of 47,737 shares of company stock valued at $1,699,899 in the last ninety days. Insiders own 0.86% of the company’s stock.

A number of large investors have recently added to or reduced their stakes in HOG. Patriot Financial Group Insurance Agency LLC bought a new stake in Harley-Davidson in the 2nd quarter worth approximately $25,000. Pinebridge Investments L.P. purchased a new position in Harley-Davidson in the 2nd quarter worth approximately $25,000. G&S Capital LLC purchased a new position in Harley-Davidson in the 2nd quarter worth approximately $26,000. Icon Wealth Partners LLC purchased a new position in Harley-Davidson in the 1st quarter worth approximately $27,000. Finally, Flagship Harbor Advisors LLC increased its stake in Harley-Davidson by 73.8% in the 2nd quarter. Flagship Harbor Advisors LLC now owns 803 shares of the company’s stock worth $28,000 after purchasing an additional 341 shares during the period. Institutional investors own 91.09% of the company’s stock.

A number of analysts have recently issued reports on the company. KeyCorp reiterated a “hold” rating on shares of Harley-Davidson in a research report on Friday, July 19th. Goldman Sachs Group reiterated a “sell” rating and set a $34.00 price target (down previously from $37.00) on shares of Harley-Davidson in a research report on Wednesday, April 24th. Wedbush set a $35.00 price target on Harley-Davidson and gave the company a “hold” rating in a research report on Friday, July 12th. ValuEngine upgraded Harley-Davidson from a “strong sell” rating to a “sell” rating in a research report on Tuesday, July 30th. Finally, Northcoast Research reiterated a “hold” rating on shares of Harley-Davidson in a research report on Tuesday, June 4th. Four analysts have rated the stock with a sell rating, nine have issued a hold rating and three have issued a buy rating to the company’s stock. Harley-Davidson has a consensus rating of “Hold” and an average target price of $41.00.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services.

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