Lazydays (NASDAQ:GORV) versus PLBY Group (NASDAQ:PLBY) Critical Analysis

Lazydays (NASDAQ:GORV) and PLBY Group (NASDAQ:PLBY) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation and dividends.

Valuation and Earnings

This table compares Lazydays and PLBY Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lazydays	$558.43 million	0.00	-$163.71 million	($103.13)	0.00
PLBY Group	$119.51 million	1.67	-$79.40 million	($0.33)	-5.61

PLBY Group has lower revenue, but higher earnings than Lazydays. PLBY Group is trading at a lower price-to-earnings ratio than Lazydays, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Lazydays has a beta of 1.63, indicating that its share price is 63% more volatile than the S&P 500. Comparatively, PLBY Group has a beta of 2.61, indicating that its share price is 161% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Lazydays and PLBY Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lazydays	1	0	0	0	1.00
PLBY Group	1	0	1	1	2.67

PLBY Group has a consensus target price of $3.00, indicating a potential upside of 62.16%. Given PLBY Group’s stronger consensus rating and higher possible upside, analysts plainly believe PLBY Group is more favorable than Lazydays.

Profitability

This table compares Lazydays and PLBY Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lazydays	-38.07%	-338.41%	-34.68%
PLBY Group	-24.10%	N/A	-8.22%

Institutional & Insider Ownership

89.7% of Lazydays shares are held by institutional investors. Comparatively, 32.5% of PLBY Group shares are held by institutional investors. 0.5% of Lazydays shares are held by company insiders. Comparatively, 38.3% of PLBY Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

PLBY Group beats Lazydays on 12 of the 15 factors compared between the two stocks.

About Lazydays

Lazydays Holdings, Inc. operates recreational vehicle (RV) dealerships under the Lazydays name in the United States. The company offers RV sales, RV-repair and services, financing and insurance products, third-party protection plans, and after-market parts and accessories. It also operates the Lazydays RV resort at Tampa, Florida. The company was founded in 1976 and is based in Tampa, Florida.

About PLBY Group

PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.