Williams Trading Downgrades Crocs (NASDAQ:CROX) to Sell

Crocs (NASDAQ:CROX) was downgraded by Williams Trading from a “hold” rating to a “sell” rating in a report released on Wednesday, Marketbeat.com reports. They currently have a $84.00 price objective on the textile maker’s stock, up from their previous price objective of $75.00. Williams Trading’s target price suggests a potential downside of 12.94% from the stock’s current price.

Several other research analysts also recently commented on CROX. Wall Street Zen downgraded Crocs from a “buy” rating to a “hold” rating in a research note on Sunday, November 9th. KeyCorp reiterated a “sector weight” rating on shares of Crocs in a research report on Thursday, January 22nd. Bank of America cut their target price on shares of Crocs from $99.00 to $98.00 and set a “buy” rating on the stock in a research report on Tuesday, October 21st. Robert W. Baird set a $110.00 target price on shares of Crocs in a research note on Friday, February 13th. Finally, Needham & Company LLC increased their price target on Crocs from $100.00 to $118.00 and gave the company a “buy” rating in a research note on Thursday, February 12th. Four investment analysts have rated the stock with a Buy rating, eight have issued a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, Crocs currently has an average rating of “Hold” and a consensus target price of $103.42.

Crocs Stock Performance

Shares of NASDAQ:CROX opened at $96.48 on Wednesday. Crocs has a 1 year low of $73.21 and a 1 year high of $122.84. The stock has a market capitalization of $4.85 billion, a price-to-earnings ratio of -76.57, a price-to-earnings-growth ratio of 1.19 and a beta of 1.56. The company has a debt-to-equity ratio of 0.95, a current ratio of 1.27 and a quick ratio of 0.74. The company’s 50 day simple moving average is $87.67 and its 200 day simple moving average is $84.61.

Crocs (NASDAQ:CROX) last released its earnings results on Thursday, February 12th. The textile maker reported $2.29 earnings per share for the quarter, topping the consensus estimate of $1.92 by $0.37. Crocs had a positive return on equity of 45.17% and a negative net margin of 2.01%.The firm had revenue of $957.64 million during the quarter, compared to analysts’ expectations of $916.16 million. During the same period in the prior year, the company earned $2.52 earnings per share. The company’s quarterly revenue was down 3.3% on a year-over-year basis. Crocs has set its FY 2026 guidance at 12.880-13.350 EPS and its Q1 2026 guidance at 2.670-2.770 EPS. As a group, research analysts predict that Crocs will post 13.2 EPS for the current fiscal year.

Hedge Funds Weigh In On Crocs

A number of hedge funds have recently modified their holdings of CROX. Torren Management LLC acquired a new stake in Crocs in the fourth quarter valued at $39,000. Parallel Advisors LLC grew its position in shares of Crocs by 60.2% in the 3rd quarter. Parallel Advisors LLC now owns 495 shares of the textile maker’s stock valued at $41,000 after buying an additional 186 shares during the last quarter. Allworth Financial LP increased its stake in shares of Crocs by 120.7% in the second quarter. Allworth Financial LP now owns 448 shares of the textile maker’s stock valued at $45,000 after buying an additional 245 shares during the period. FNY Investment Advisers LLC bought a new position in shares of Crocs during the third quarter worth about $48,000. Finally, Employees Retirement System of Texas acquired a new position in shares of Crocs in the second quarter worth approximately $49,000. Institutional investors and hedge funds own 93.44% of the company’s stock.

Trending Headlines about Crocs

Here are the key news stories impacting Crocs this week:

• Positive Sentiment: Zacks upgraded Crocs to a Zacks Rank #2 (Buy) and published multiple bullish style-score pieces (momentum and value themes), signaling growing optimism from a major retail research provider; this can support demand from momentum/value investors. What Makes Crocs (CROX) a New Buy Stock
• Neutral Sentiment: Q4 results showed an EPS and revenue beat and management provided FY‑2026 EPS guidance (12.88–13.35) and Q1 guidance, but revenue was down ~3.3% YoY and net margin remains negative — a mixed fundamental picture that supports both bullish and cautious views. (Company results summary from recent earnings release.)
• Neutral Sentiment: Analyst and media coverage includes Q4 analyst‑call preview pieces that may prolong attention around guidance details and execution questions ahead of follow-up commentary. Crocs’s Q4 Earnings Call: Our Top 5 Analyst Questions
• Negative Sentiment: Williams Trading downgraded CROX from Hold to Sell and set a $84 price target (implying notable downside from recent levels), a catalyst that can pressure the stock by influencing other traders and algorithmic flows. Williams Trading downgrades Crocs
• Negative Sentiment: Seeking Alpha published a cautionary piece highlighting reasons to be wary of Crocs right now and referenced a rating downgrade view — negative editorial takes like this can amplify selling from cautious retail and income-focused investors. The Main Reasons To Be Cautious With Crocs Right Now
• Negative Sentiment: Insider activity: a director sold 5,000 shares (reported Feb. 18), which can be interpreted negatively by some investors even if the size is modest. Major Insider Move at Crocs
• Neutral Sentiment: Short-interest data reported for February appears anomalous (zero/NaN entries and 0.0 days-to-cover), suggesting a reporting/data issue rather than a meaningful short squeeze or covering event; investors should watch for corrected filings.

Crocs Company Profile

Crocs, Inc is a global footwear designer, developer and distributor best known for its lightweight, proprietary Croslite™ foam-clog construction. The company’s product portfolio encompasses a range of styles, including clogs, sandals, slides, boots and sneakers, all featuring the slip-resistant, odor-resistant and cushion-providing qualities of the Croslite material. Crocs distributes its products through an omnichannel network that includes e-commerce platforms, company-owned retail stores, authorized dealers and wholesale partners.

Founded in 2002 by Scott Seamans, Lyndon “Duke” Hanson and George Boedecker Jr., Crocs launched its first clog on the island of Vail, Colorado.