Arvest Bank Trust Division Reduces Position in Salesforce Inc. $CRM

Arvest Bank Trust Division lessened its holdings in shares of Salesforce Inc. (NYSE:CRM) by 96.8% in the 4th quarter, Holdings Channel reports. The institutional investor owned 1,297 shares of the CRM provider’s stock after selling 39,034 shares during the quarter. Arvest Bank Trust Division’s holdings in Salesforce were worth $344,000 at the end of the most recent quarter.

Several other large investors have also modified their holdings of the business. Collaborative Wealth Managment Inc. purchased a new position in shares of Salesforce during the fourth quarter valued at approximately $220,000. Cary Street Partners Investment Advisory LLC raised its stake in shares of Salesforce by 14.5% during the fourth quarter. Cary Street Partners Investment Advisory LLC now owns 4,036 shares of the CRM provider’s stock valued at $1,069,000 after acquiring an additional 511 shares in the last quarter. Bleakley Financial Group LLC raised its stake in shares of Salesforce by 3.7% during the fourth quarter. Bleakley Financial Group LLC now owns 36,531 shares of the CRM provider’s stock valued at $9,677,000 after acquiring an additional 1,320 shares in the last quarter. Dillon & Associates Inc. raised its stake in shares of Salesforce by 4.5% during the fourth quarter. Dillon & Associates Inc. now owns 31,949 shares of the CRM provider’s stock valued at $8,466,000 after acquiring an additional 1,382 shares in the last quarter. Finally, Themes Management Co LLC bought a new stake in shares of Salesforce during the fourth quarter valued at approximately $307,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce topped Wall Street expectations for Q1, posting EPS of $3.88 and revenue of $11.13 billion, supported by continued adoption of its AI-powered tools and strong double-digit revenue growth. Reuters article
• Positive Sentiment: The company said Agentforce annualized revenue passed the $1 billion mark, reinforcing the case that its AI products are becoming a meaningful growth driver. CNBC article
• Positive Sentiment: Management also raised full-year profit guidance and said it will keep investing in strong products and share buybacks, which may help support shareholder returns. CNBC article
• Neutral Sentiment: CEO Marc Benioff pushed back on fears that AI rivals like OpenAI and Anthropic will disrupt Salesforce, arguing the company’s software remains central to enterprise customers. CNBC article
• Negative Sentiment: Investors were disappointed that revenue guidance for the year came in only slightly below expectations, while backlog metrics also appeared softer than hoped, tempering enthusiasm around the beat. CNBC article
• Negative Sentiment: Salesforce remains weighed down by investor concern that AI could reshape the enterprise software market and pressure long-term growth, keeping the stock volatile despite the quarter’s solid results. Benzinga article

Wall Street Analyst Weigh In

CRM has been the subject of several research analyst reports. UBS Group decreased their price target on shares of Salesforce from $200.00 to $185.00 and set a “neutral” rating for the company in a research note on Thursday, May 21st. BTIG Research reaffirmed a “buy” rating and set a $255.00 price target on shares of Salesforce in a research note on Tuesday. KeyCorp decreased their price target on shares of Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a research note on Tuesday, February 24th. Bank of America initiated coverage on shares of Salesforce in a research note on Monday, May 18th. They set an “underperform” rating and a $160.00 price target for the company. Finally, Mizuho decreased their price target on shares of Salesforce from $280.00 to $265.00 and set an “outperform” rating for the company in a research note on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, ten have given a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $272.73.

Salesforce Stock Performance

Shares of NYSE:CRM opened at $177.86 on Thursday. The company has a market capitalization of $145.53 billion, a price-to-earnings ratio of 22.77, a price-to-earnings-growth ratio of 1.25 and a beta of 1.14. Salesforce Inc. has a 52 week low of $163.52 and a 52 week high of $278.81. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18. The firm has a 50 day moving average of $181.23 and a 200 day moving average of $211.16.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. Salesforce’s revenue for the quarter was up 13.3% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts predict that Salesforce Inc. will post 9.71 earnings per share for the current fiscal year.

Salesforce declared that its Board of Directors has initiated a share repurchase program on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares buyback programs are typically an indication that the company’s management believes its stock is undervalued.

Insider Buying and Selling

In other Salesforce news, Director David Blair Kirk acquired 2,570 shares of Salesforce stock in a transaction that occurred on Wednesday, March 18th. The stock was bought at an average price of $194.62 per share, with a total value of $500,173.40. Following the completion of the purchase, the director directly owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This represents a 23.11% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Laura Alber purchased 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The shares were acquired at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the transaction, the director owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This represents a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders own 3.50% of the company’s stock.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.