Peer to peer lending companies are now turning to partnerships with online retailers to further growth as future growth from natural loan demand is beginning to slow.
The first company to make such a partnership was Prosper Marketplace with Zero Motorcycles. Through a partnership between the two companies, Zero Motorcycles is allowing their customers to pay for their purchases by taking out a peer-to-peer loan via Prosper’s peer-to-peer lending marketplace.
Prosper Marketplace CEO Chris Larsen said in a statement to Lending Socially that “The Zero Motorcycles relationship is unique given that it’s the first example of peer-to-peer lending being integrated with a retailer, which is part of our long-term vision.”
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