Wells Fargo (NYSE: WFC) announced Tuesday that the majority of the international Wachovia locations have begun operating under the Wells Fargo brand. The change impacted more than 30 locations and is the latest step in the bank’s efforts to integrate Wachovia, which it acquired on December 31, 2008.
The bank said there are still a handful of locations that will operate under the Wachovia name until later this year. However, those that have been converted are using Wells Fargo signage, marketing materials and stationery.
“Since announcing the Wachovia and Wells Fargo merger, we’ve been building on each other’s strengths and expanding our capabilities to better help our customers,” said Dave Zuercher, executive vice president and group head of Wells Fargo’s International Group. “We’re proud to serve our global customers as one team. Providing our customers with the same high level of service and helping them succeed financially remains our number one priority.”
“We’re proud to be part of Wells Fargo’s continued commitment to building lasting banking relationships with leading financial institutions worldwide,” said Michael Heavener, executive vice president and group head of Wachovia’s Global Financial Institutions and Trade Services. “With our legacy extending for over 100 years, we will continue to serve U.S. customers through our overseas offices and network of 4,000 global correspondent banks while offering expanded solutions to help them conduct business.”
Wells Fargo is a diversified banking firm with roughly $1.2 trillion in assets and more than 10,000 locations worldwide.
