Bank of America Corp. (NYSE: BAC) is planning to double the amount of money its spending on digital advertising, according to a new report from Ad Age. As a result, the company will be spending less on traditional media outlets such as print, radio and television ads.
Bank of America head of marketing Claire Huang told an audience at Tuesday’s Ad Age Digital Conference that the company is not giving up on any form of media, however it is shifting its focus to emerging outlets.
Huang said that Bank of America found the ability to connect to people on a live basis attractive.
Bank of America is also planning on producing more content, which include texting tools and setting up webcasts.
Bank of America hopes to create a grassroots type of promotion, rather than spending large amounts on money on any one single item.
