Ford Motor Co. (NYSE: F) has begun offering the sale of two vehicles which feature the “MyFord Touch” on-screen turn-by-turn navigation and computer systems, including the 2011 Ford Edge and 2011 Lincoln MKX. The MyFord Touch technology is also expected to be available on the 2012 Ford Focus.
The MyFord Touch technology allows users to interact with the system through a touch screen interface with more than 10,000 voice commands. The package features an 8” touch-screen in the center console and 4.2” dual screens in the instrument cluster to show full color maps and routing information. The premium, SD-card based navigation system will set customers back $795.00.
Ford and Lincoln drivers will also be able to use the Ford Sync’s Traffic Directions and Information (TDI) service for turn-by-turn voice direction which comes free for three years with those models. The vehicles also have “Sync” technology, co-developed by Microsoft Corp (NASDAQ: MSFT).
Microsoft Corporation is engaged in developing, manufacturing, licensing and supporting a range of software products and services for different types of computing devices. Its software products and services include operating systems for personal computers, servers and intelligent devices; server applications for distributed computing environments; information worker productivity applications; business solutions applications; computing applications; software development tools, and video games. It operates in five segments: Windows & Windows Live Division (Windows Division), Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment and Devices Division. It also designs and sells hardware, including the Xbox 360 gaming and entertainment console and accessories, the Zune digital music and entertainment device and accessories, and Microsoft personal computer (PC) hardware products. In December 2009, it acquired Opalis Software Inc.
Shares of Microsoft Corp (NASDAQ: MSFT) traded down 0.04% hitting $23.63 during mid-day trading on Tuesday.
