Apple (NASDAQ: AAPL) to Live Stream Media Event

Apple (NASDAQ: AAPL), will be live streaming its press event today to users, but only those users running iOS or OSX based devices.

Some believe that the move to only broadcast the live stream to Apple users is a snub on the part of the company, but it’s more likely that Apple is hoping to limit the number of viewers of its live stream in order to prevent the stream from being overloaded by substantial amounts of traffic.

Here’s a quote from Apple’s press release, “Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod touch running iOS 3.0 or higher, or an iPad. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at”

If you’re a Mac, Windows or Linux user, a number of places will be covering the event live, including the team at This Week in Tech at Engadget, Gizmodo and other tech blogs will also be live blogging the event.

Apple Inc. (Apple) designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players, and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, the Company sells a variety of third-party Macintosh (Mac), iPhone and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content and applications through the iTunes Store. The Company sells to consumer, small and mid-sized business (SMB), education, enterprise, government and creative customers. In December 2009, the Company acquired digital music service Lala.

Shares of AAPL traded up 2.37% during morning trading on Wednesday, hitting $248.85.

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