Millions of people browse through websites every single day. They simply drop in and drop off, if they are not interested. And, most of them use their smartphones.
Think of your smartphone browsing habits. If you are not interested in a site, you will close it instantly.
There are just too many other sites vying for your attention. So, when it comes to your marketing strategy, your business really needs to create a relevant message which conveys how your product or service will benefit your target audience.
This is why explainer videos are so beneficial. They are like a highly-condensed lunch-and-learn, without the lunch or the drab conference room. Instead, you can quickly explain what you do and how it will benefit your end users.
Improve Google Ranking
Often, Google’s first page is rife with video thumbnails. This is good news if you plan to add explainer videos to your marketing strategy. When people enter their search terms, they often stick to the first page results.
This is because the first page results often provide all they need. So, if Google puts video on their first page results, then you can expect more traffic. And, more traffic means the potential for more business.
You Have the Perfect Pitch Each Time
When running your own business, you will often get asked to explain your product and service. Depending on the situation, it’s hard to throw a perfect pitch every time. You might be caught off guard, tired, on your way to a meeting or simply unavailable.
Yet, you don’t want to lose out on potential clients simply because you are tired or busy. With an explainer video, you can have a perfect pitch every time. Just send the video.
You don’t have to be there, you don’t have to say anything, all you have to do is send the explainer video.
It’s Shareable
People love to share on social media, whether it is about an amazing restaurant they have just visited or a list of some of their favorite products. You want your brand to be shared by social media users because that is considered a trusted form of natural advertising.
Consumers trust the advice and suggestions of other consumers more so than paid advertising. This is part of the reason why sites such as TripAdvisor and Yelp are so popular. Everyone looks up peer reviews first.
With an explainer video, you can easily share your marketing piece with the world. And, your recipients can easily post and share the video too. Plus, if your video is both original and captivating, you can be sure that it will get shared.
In Conclusion
Explainer videos ensure you have the perfect pitch all the time, every time. You don’t have to worry about figuring out what to say. Plus, Google likes sites with videos for their first page search results.
Furthermore, you can increase engagement. You just can’t go wrong with explainer videos.
