National CineMedia (NASDAQ:NCMI – Get Free Report) and LQR House (NASDAQ:YHC – Get Free Report) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings.
Risk and Volatility
National CineMedia has a beta of 1.83, meaning that its stock price is 83% more volatile than the S&P 500. Comparatively, LQR House has a beta of 4.41, meaning that its stock price is 341% more volatile than the S&P 500.
Profitability
This table compares National CineMedia and LQR House’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| National CineMedia | -8.62% | -3.51% | -2.58% |
| LQR House | -1,720.16% | -161.22% | -113.31% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| National CineMedia | 2 | 2 | 3 | 0 | 2.14 |
| LQR House | 1 | 0 | 0 | 0 | 1.00 |
National CineMedia presently has a consensus target price of $6.60, indicating a potential upside of 57.52%. Given National CineMedia’s stronger consensus rating and higher possible upside, equities research analysts plainly believe National CineMedia is more favorable than LQR House.
Earnings and Valuation
This table compares National CineMedia and LQR House”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| National CineMedia | $236.30 million | 1.66 | -$22.30 million | ($0.15) | -27.93 |
| LQR House | $2.50 million | 5.76 | -$22.75 million | ($94.56) | -0.01 |
National CineMedia has higher revenue and earnings than LQR House. National CineMedia is trading at a lower price-to-earnings ratio than LQR House, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
69.5% of National CineMedia shares are held by institutional investors. 0.3% of National CineMedia shares are held by company insiders. Comparatively, 0.6% of LQR House shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
National CineMedia beats LQR House on 10 of the 14 factors compared between the two stocks.
About National CineMedia
National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.
About LQR House
LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL.
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