Head-To-Head Comparison: Maison Solutions (NASDAQ:MSS) vs. Bon Natural Life (NASDAQ:BON)

Maison Solutions (NASDAQ:MSS) and Bon Natural Life (NASDAQ:BON) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

Profitability

This table compares Maison Solutions and Bon Natural Life’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Maison Solutions	-0.88%	-2.83%	-0.40%
Bon Natural Life	N/A	N/A	N/A

Institutional and Insider Ownership

2.4% of Maison Solutions shares are owned by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are owned by institutional investors. 64.7% of Maison Solutions shares are owned by company insiders. Comparatively, 26.5% of Bon Natural Life shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Volatility and Risk

Maison Solutions has a beta of 5.26, meaning that its share price is 426% more volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.35, meaning that its share price is 135% less volatile than the S&P 500.

Earnings & Valuation

This table compares Maison Solutions and Bon Natural Life”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maison Solutions	$124.22 million	0.08	$1.17 million	($0.04)	-12.19
Bon Natural Life	$23.84 million	0.58	$400,000.00	N/A	N/A

Maison Solutions has higher revenue and earnings than Bon Natural Life.

Analyst Recommendations

This is a summary of current ratings for Maison Solutions and Bon Natural Life, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maison Solutions	1	1	1	0	2.00
Bon Natural Life	1	0	0	0	1.00

Maison Solutions presently has a consensus target price of $4.25, suggesting a potential upside of 771.62%. Given Maison Solutions’ stronger consensus rating and higher possible upside, analysts clearly believe Maison Solutions is more favorable than Bon Natural Life.

Summary

Maison Solutions beats Bon Natural Life on 8 of the 12 factors compared between the two stocks.

About Maison Solutions

Maison Solutions Inc., together with its subsidiaries, operates as the specialty grocery retailer in California. The company offers perishable products, such as meat, seafood, vegetables, and fruit; non-perishable products, including grocery products comprising cooking utensils, canned foods, Chinese and Asian seasonings and spices, and snacks, as well as liquor, cigarette, lottery, newspaper, reusable bag, non-food, and health products, and general merchandise, beauty care, pharmacy, fuel, and other items and services in its stores. It also offers its products online. The company was formerly known as Maison International, Inc. and changed its name to Maison Solutions Inc. in September 2021. Maison Solutions Inc. was incorporated in 2019 and is based in Monterey Park, California.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.