Brighton Jones LLC Purchases 51,521 Shares of Alphabet Inc. $GOOG

Brighton Jones LLC grew its position in Alphabet Inc. (NASDAQ:GOOG) by 43.8% in the 3rd quarter, according to its most recent filing with the SEC. The firm owned 169,207 shares of the information services provider’s stock after buying an additional 51,521 shares during the period. Alphabet accounts for approximately 1.0% of Brighton Jones LLC’s investment portfolio, making the stock its 16th largest holding. Brighton Jones LLC’s holdings in Alphabet were worth $41,210,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. IFS Advisors LLC boosted its stake in Alphabet by 400.0% in the second quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock valued at $27,000 after acquiring an additional 120 shares during the last quarter. Robbins Farley raised its position in shares of Alphabet by 60.0% during the 2nd quarter. Robbins Farley now owns 160 shares of the information services provider’s stock valued at $28,000 after acquiring an additional 60 shares during the last quarter. WestEnd Advisors LLC lifted its stake in shares of Alphabet by 58.7% in the 2nd quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock valued at $29,000 after purchasing an additional 61 shares during the period. Fairman Group LLC boosted its position in shares of Alphabet by 121.3% in the 2nd quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock worth $31,000 after purchasing an additional 97 shares during the last quarter. Finally, University of Illinois Foundation bought a new position in shares of Alphabet in the 2nd quarter worth $31,000. 27.26% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

A number of research firms recently commented on GOOG. Hsbc Global Res upgraded Alphabet to a “strong-buy” rating in a report on Tuesday, October 7th. Citigroup reaffirmed a “market outperform” rating on shares of Alphabet in a research note on Wednesday, December 17th. BMO Capital Markets restated an “outperform” rating and set a $340.00 price objective on shares of Alphabet in a report on Thursday, October 30th. JPMorgan Chase & Co. lifted their price target on shares of Alphabet from $260.00 to $300.00 and gave the stock an “overweight” rating in a research report on Monday, October 27th. Finally, Pivotal Research reiterated a “buy” rating and issued a $400.00 price objective (up from $350.00) on shares of Alphabet in a research report on Friday, December 5th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the stock presently has a consensus rating of “Buy” and a consensus price target of $313.04.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet agreed to buy Intersect Power for roughly $4.75B to secure clean energy and data‑center build capacity — a strategic, near‑term solution to power constraints for AI workloads that supports faster cloud/AI deployments and reduces execution risk on capacity. Intersect acquisition
• Positive Sentiment: Google Cloud momentum: analysts and reports point to strong enterprise AI demand, a large backlog (~$155B reported) and major security deals (multi‑year Palo Alto tie‑ups) that underpin durable revenue and margin upside for the cloud business. Google Cloud outlook
• Neutral Sentiment: Market/analyst positioning: several firms reiterated or raised targets and ratings (BMO, Citi, others), and MarketBeat frames the recent pullback as consolidation not trend breakdown — supports longer‑term investor conviction but is less likely to trigger sharp moves absent new fundamentals. Analyst sentiment & pullback
• Neutral Sentiment: Nvidia licensed Groq tech and hired Groq engineers — important for AI chip competition and infra dynamics but only an indirect/medium‑term factor for Alphabet (affects cloud GPU/TPU competitive landscape). Nvidia-Groq deal
• Negative Sentiment: Waymo operational issue: a San Francisco power outage stalled robotaxis, prompting fleetwide software updates and a regulator review — a reputational and regulatory risk that could slow commercialization timelines or invite oversight. Waymo outage & response
• Negative Sentiment: Short interest has risen materially in December (roughly +34.8% from late November to ~56.15M shares as of Dec. 15), which increases downside pressure and could amplify volatility on negative headlines or weak tape days.
• Negative Sentiment: Legal risk: a high‑profile suit alleges unlawful use of copyrighted material to train AI models (plaintiff includes NYT reporter John Carreyrou) — a sector‑wide legal exposure that could produce litigation costs or constraints on model training practices. NYT reporter lawsuit

Insider Activity

In other news, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $299.80, for a total transaction of $9,743,500.00. Following the transaction, the chief executive officer directly owned 2,239,619 shares in the company, valued at $671,437,776.20. The trade was a 1.43% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Frances Arnold sold 102 shares of Alphabet stock in a transaction dated Monday, December 1st. The stock was sold at an average price of $317.66, for a total value of $32,401.32. Following the transaction, the director owned 18,104 shares of the company’s stock, valued at $5,750,916.64. The trade was a 0.56% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 228,906 shares of company stock worth $63,984,117. 12.99% of the stock is owned by insiders.

Alphabet Price Performance

NASDAQ:GOOG opened at $315.47 on Thursday. Alphabet Inc. has a 52-week low of $142.66 and a 52-week high of $328.67. The company has a market cap of $3.81 trillion, a P/E ratio of 31.11, a P/E/G ratio of 1.82 and a beta of 1.07. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. The stock’s 50-day simple moving average is $293.83 and its 200 day simple moving average is $238.02.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business’s revenue was up 15.9% compared to the same quarter last year. During the same period last year, the company earned $2.12 earnings per share. As a group, sell-side analysts forecast that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a $0.21 dividend. The ex-dividend date was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is currently 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.