Salesforce Inc. $CRM Shares Sold by Fulton Breakefield Broenniman LLC

Fulton Breakefield Broenniman LLC trimmed its stake in shares of Salesforce Inc. (NYSE:CRM) by 86.8% in the third quarter, Holdings Channel reports. The fund owned 7,407 shares of the CRM provider’s stock after selling 48,851 shares during the period. Fulton Breakefield Broenniman LLC’s holdings in Salesforce were worth $1,755,000 as of its most recent filing with the Securities and Exchange Commission.

Several other hedge funds also recently made changes to their positions in the company. Howard Capital Management Group LLC lifted its holdings in shares of Salesforce by 0.7% in the 3rd quarter. Howard Capital Management Group LLC now owns 115,150 shares of the CRM provider’s stock valued at $27,290,000 after buying an additional 750 shares during the period. Comprehensive Financial Consultants Institutional Inc. lifted its holdings in Salesforce by 0.9% in the third quarter. Comprehensive Financial Consultants Institutional Inc. now owns 8,695 shares of the CRM provider’s stock valued at $2,061,000 after acquiring an additional 74 shares during the period. New Hampshire Trust boosted its holdings in Salesforce by 2.6% during the third quarter. New Hampshire Trust now owns 12,414 shares of the CRM provider’s stock worth $2,942,000 after buying an additional 320 shares in the last quarter. Halbert Hargrove Global Advisors LLC grew its position in Salesforce by 150.9% during the third quarter. Halbert Hargrove Global Advisors LLC now owns 271 shares of the CRM provider’s stock worth $64,000 after buying an additional 163 shares during the period. Finally, Capital Advisors Ltd. LLC increased its holdings in Salesforce by 20.8% in the third quarter. Capital Advisors Ltd. LLC now owns 1,018 shares of the CRM provider’s stock valued at $241,000 after buying an additional 175 shares in the last quarter. Institutional investors and hedge funds own 80.43% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts have recently commented on the company. Bank of America decreased their price target on Salesforce from $325.00 to $305.00 and set a “buy” rating on the stock in a research note on Monday, November 17th. Northland Capmk downgraded Salesforce from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, October 14th. DA Davidson raised their price target on Salesforce from $225.00 to $235.00 and gave the company a “neutral” rating in a research report on Friday, December 5th. Wedbush reaffirmed an “outperform” rating and set a $375.00 price target on shares of Salesforce in a research note on Thursday, December 4th. Finally, Wells Fargo & Company lowered their price objective on shares of Salesforce from $275.00 to $265.00 and set an “equal weight” rating on the stock in a research note on Thursday, September 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, thirteen have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Salesforce currently has an average rating of “Moderate Buy” and a consensus price target of $326.68.

Salesforce Trading Up 0.3%

Shares of CRM stock opened at $266.09 on Friday. The company has a market capitalization of $249.33 billion, a price-to-earnings ratio of 35.53, a PEG ratio of 1.98 and a beta of 1.25. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. The firm has a 50-day moving average price of $249.16 and a 200 day moving average price of $251.72. Salesforce Inc. has a twelve month low of $221.96 and a twelve month high of $367.09.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 EPS for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The business had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The company’s quarterly revenue was up 9.1% compared to the same quarter last year. During the same period in the previous year, the firm posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Research analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be issued a dividend of $0.416 per share. The ex-dividend date is Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. Salesforce’s dividend payout ratio (DPR) is 22.16%.

Insiders Place Their Bets

In other Salesforce news, Director G Mason Morfit purchased 96,000 shares of the firm’s stock in a transaction on Friday, December 5th. The shares were purchased at an average cost of $260.58 per share, with a total value of $25,015,680.00. Following the purchase, the director owned 2,994,509 shares in the company, valued at approximately $780,309,155.22. This represents a 3.31% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, Director David Blair Kirk acquired 1,936 shares of the company’s stock in a transaction dated Wednesday, December 17th. The shares were bought at an average cost of $258.64 per share, with a total value of $500,727.04. Following the purchase, the director owned 10,677 shares in the company, valued at approximately $2,761,499.28. The trade was a 22.15% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders sold 166,284 shares of company stock worth $39,439,229 in the last three months. Company insiders own 3.00% of the company’s stock.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.