Alphabet Inc. $GOOGL Stock Holdings Boosted by HBK Sorce Advisory LLC

HBK Sorce Advisory LLC boosted its position in Alphabet Inc. (NASDAQ:GOOGL) by 47.1% during the 3rd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund owned 97,283 shares of the information services provider’s stock after purchasing an additional 31,134 shares during the quarter. Alphabet comprises 0.5% of HBK Sorce Advisory LLC’s holdings, making the stock its 20th biggest position. HBK Sorce Advisory LLC’s holdings in Alphabet were worth $23,797,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of GOOGL. Financial Gravity Companies Inc. acquired a new stake in shares of Alphabet in the second quarter valued at approximately $31,000. CarsonAllaria Wealth Management Ltd. grew its holdings in Alphabet by 36.4% in the 2nd quarter. CarsonAllaria Wealth Management Ltd. now owns 251 shares of the information services provider’s stock worth $44,000 after buying an additional 67 shares in the last quarter. Corsicana & Co. bought a new position in Alphabet in the 3rd quarter worth approximately $54,000. Vermillion & White Wealth Management Group LLC increased its position in Alphabet by 37.9% in the 2nd quarter. Vermillion & White Wealth Management Group LLC now owns 324 shares of the information services provider’s stock valued at $57,000 after acquiring an additional 89 shares during the period. Finally, Christopher J. Hasenberg Inc raised its stake in Alphabet by 77.6% during the 2nd quarter. Christopher J. Hasenberg Inc now owns 348 shares of the information services provider’s stock valued at $61,000 after acquiring an additional 152 shares in the last quarter. 40.03% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Analyst and retail outlets continue to list Alphabet as a core long-term AI holding, highlighting its stakes across Search, Cloud and other AI niches — reinforcing the narrative that GOOGL is a durable beneficiary of multi‑trillion-dollar AI opportunity. Buy and Hold: 5 Artificial Intelligence (AI) Stocks to Own Through 2035
• Positive Sentiment: Comparisons with Adobe emphasize Alphabet’s AI momentum in Search and Cloud, suggesting GOOGL has a competitive edge in AI-driven enterprise and ad products — a vindication for investors focused on durable revenue growth. ADBE vs. GOOGL: Which AI-Driven Tech Stock Has an Edge Now?
• Positive Sentiment: Cloud coverage groups Alphabet with Amazon and Microsoft as key plays for an AI-driven cloud/data-center cycle in 2026 — supporting upside to Cloud revenue and infrastructure spending forecasts. 3 Cloud Computing Stocks to Buy Before 2026 as Digital Demand Soars
• Neutral Sentiment: MarketBeat’s week-in-review notes Alphabet’s strong 2025 performance and frames the recent pullback as a potential “buy‑the‑dip” setup supported by institutional conviction — useful for tactical buyers but not a catalyst by itself. MarketBeat Week in Review – 12/22 – 12/26 (GOOGL)
• Neutral Sentiment: Product signals: Google is testing a Gmail feature to let users change addresses without losing data (first visible in Hindi guidance), showing ongoing product innovation that supports user engagement but is not material to near‑term revenue. Google is rolling out a new feature allowing users to change their Gmail address
• Neutral Sentiment: Coverage on quantum computing places Alphabet among legacy players getting closer to useful quantum tech — a constructive long‑term story but unlikely to move quarters of revenue in the near term. 3 Genius Quantum Computing Stocks to Buy for 2026
• Negative Sentiment: A Reuters report about a San Francisco power outage that left Waymo robotaxis stranded raises operational and PR concerns for Alphabet’s autonomous‑vehicle ambitions (Waymo sits under Alphabet’s Other Bets), highlighting execution and emergency‑readiness risks that can pressure sentiment on the “moonshot” side of the business. Waymo’s San Francisco outage raises doubts over robotaxi readiness during crises

Analysts Set New Price Targets

GOOGL has been the subject of several recent analyst reports. Phillip Securities raised Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research note on Friday, November 7th. China Renaissance increased their target price on shares of Alphabet from $207.00 to $330.00 and gave the company a “buy” rating in a research report on Friday, October 31st. BMO Capital Markets raised their target price on shares of Alphabet from $340.00 to $343.00 and gave the company an “outperform” rating in a research note on Tuesday, December 16th. BNP Paribas Exane assumed coverage on shares of Alphabet in a research note on Monday, November 24th. They issued an “outperform” rating and a $355.00 price target for the company. Finally, Hsbc Global Res upgraded shares of Alphabet to a “strong-buy” rating in a report on Tuesday, October 7th. Four investment analysts have rated the stock with a Strong Buy rating, forty-one have assigned a Buy rating and six have issued a Hold rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $315.90.

Alphabet Stock Performance

Shares of GOOGL opened at $313.51 on Friday. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The firm’s 50 day moving average is $295.59 and its 200-day moving average is $239.17. Alphabet Inc. has a 12-month low of $140.53 and a 12-month high of $328.83. The stock has a market capitalization of $3.78 trillion, a P/E ratio of 30.92, a P/E/G ratio of 1.80 and a beta of 1.07.

Alphabet (NASDAQ:GOOGL) last issued its earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. Equities research analysts anticipate that Alphabet Inc. will post 8.9 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is currently 8.28%.

Insider Buying and Selling

In related news, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction on Monday, December 15th. The stock was sold at an average price of $299.80, for a total value of $9,743,500.00. Following the transaction, the chief executive officer directly owned 2,239,619 shares in the company, valued at $671,437,776.20. The trade was a 1.43% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, Director John L. Hennessy sold 600 shares of the business’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $308.19, for a total value of $184,914.00. Following the sale, the director directly owned 3,916 shares in the company, valued at $1,206,872.04. This trade represents a 13.29% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 226,128 shares of company stock valued at $63,183,331. 11.64% of the stock is owned by insiders.

Alphabet Company Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.