Brookstone Capital Management Raises Stock Holdings in Alphabet Inc. $GOOG

Brookstone Capital Management grew its holdings in Alphabet Inc. (NASDAQ:GOOG) by 3.8% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 47,058 shares of the information services provider’s stock after buying an additional 1,708 shares during the quarter. Brookstone Capital Management’s holdings in Alphabet were worth $11,461,000 as of its most recent SEC filing.

Other large investors have also made changes to their positions in the company. IFS Advisors LLC raised its position in Alphabet by 400.0% during the second quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after acquiring an additional 120 shares during the period. Robbins Farley increased its stake in shares of Alphabet by 60.0% during the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock worth $28,000 after purchasing an additional 60 shares in the last quarter. WestEnd Advisors LLC raised its position in shares of Alphabet by 58.7% during the 2nd quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock worth $29,000 after purchasing an additional 61 shares during the last quarter. Fairman Group LLC lifted its stake in Alphabet by 121.3% in the 2nd quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock valued at $31,000 after buying an additional 97 shares in the last quarter. Finally, University of Illinois Foundation purchased a new position in Alphabet in the 2nd quarter valued at about $31,000. 27.26% of the stock is owned by institutional investors and hedge funds.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet has outperformed other Magnificent Seven members YTD (about +66%) which underpins momentum and investor confidence in GOOG’s AI/search-led growth. Article Title
• Positive Sentiment: BMO and other sell‑side commentary highlight accelerating AI-driven cloud commitments as a structural growth catalyst for Google Cloud revenue and margins — supports higher earnings multiples for GOOG. Article Title
• Positive Sentiment: Alphabet’s acquisition of Intersect (data‑center/energy infrastructure) is a strategic move to scale capacity for AI workloads — likely positive for long‑term cloud/AI positioning (capex & integration risk remain). Article Title
• Positive Sentiment: Analyst commentary and price‑target updates remain bullish (multiple recent buys/overweights and median targets near/above current levels), reinforcing institutional demand; large funds (UBS, Berkshire, Fidelity) materially added positions in Q3. Article Title
• Positive Sentiment: Industry comparisons point to Alphabet’s AI momentum (Search + Cloud) as a competitive edge versus other AI names like Adobe — a narrative likely to attract growth and momentum money. Article Title
• Neutral Sentiment: Product improvements — Google is testing a way to let some users change Gmail addresses without losing data. Helpful for user satisfaction but low near-term revenue impact. Article Title
• Neutral Sentiment: Coverage pieces and buy‑the‑dip narratives (MarketBeat, Motley Fool) may sustain retail interest; they support sentiment but aren’t new fundamentals.
• Negative Sentiment: Short interest rose ~35% in December (to ~56.15M shares), increasing potential downside pressure and volatility if sentiment weakens. (Higher days‑to‑cover also raises squeeze risk but signals more bearish positioning.)
• Negative Sentiment: Quiver/other data flag heavy insider selling (multiple senior executives sold shares recently), which some investors view as a cautionary signal on near‑term conviction. Article Title
• Negative Sentiment: Operational note: Waymo paused SF robotaxis during extreme weather — minor near‑term PR/operational impact, but highlights autonomous mobility regulatory/operational risks. Article Title

Alphabet Stock Performance

NASDAQ GOOG opened at $314.96 on Friday. The stock’s fifty day moving average is $296.32 and its two-hundred day moving average is $239.93. The firm has a market capitalization of $3.80 trillion, a P/E ratio of 31.06, a price-to-earnings-growth ratio of 1.81 and a beta of 1.07. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. Alphabet Inc. has a fifty-two week low of $142.66 and a fifty-two week high of $328.67.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. The business had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company’s quarterly revenue was up 15.9% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $2.12 EPS. On average, research analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s payout ratio is presently 8.28%.

Analyst Ratings Changes

A number of equities analysts have commented on GOOG shares. BMO Capital Markets reissued an “outperform” rating and set a $340.00 target price on shares of Alphabet in a report on Thursday, October 30th. Wolfe Research boosted their price target on Alphabet from $290.00 to $350.00 and gave the stock an “outperform” rating in a research report on Thursday, October 30th. HSBC reissued a “buy” rating and issued a $335.00 price objective on shares of Alphabet in a research note on Thursday, October 30th. JPMorgan Chase & Co. lifted their target price on shares of Alphabet from $260.00 to $300.00 and gave the stock an “overweight” rating in a research note on Monday, October 27th. Finally, Rosenblatt Securities set a $279.00 target price on shares of Alphabet in a report on Thursday, October 30th. Seven analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Alphabet has a consensus rating of “Buy” and a consensus price target of $313.04.

Insider Activity

In related news, Director John L. Hennessy sold 600 shares of the company’s stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $308.19, for a total value of $184,914.00. Following the transaction, the director directly owned 3,916 shares in the company, valued at approximately $1,206,872.04. This represents a 13.29% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Frances Arnold sold 102 shares of the stock in a transaction that occurred on Monday, December 1st. The stock was sold at an average price of $317.66, for a total value of $32,401.32. Following the completion of the transaction, the director owned 18,104 shares of the company’s stock, valued at $5,750,916.64. The trade was a 0.56% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 228,906 shares of company stock worth $63,984,117. Corporate insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.