SS&H Financial Advisors Inc. Acquires 2,075 Shares of Alphabet Inc. $GOOG

SS&H Financial Advisors Inc. raised its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 8.1% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 27,660 shares of the information services provider’s stock after buying an additional 2,075 shares during the quarter. Alphabet comprises about 2.0% of SS&H Financial Advisors Inc.’s portfolio, making the stock its 10th biggest holding. SS&H Financial Advisors Inc.’s holdings in Alphabet were worth $6,737,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also recently modified their holdings of GOOG. IFS Advisors LLC lifted its stake in Alphabet by 400.0% in the 2nd quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after purchasing an additional 120 shares in the last quarter. Robbins Farley lifted its position in Alphabet by 60.0% during the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock worth $28,000 after buying an additional 60 shares in the last quarter. WestEnd Advisors LLC boosted its stake in Alphabet by 58.7% during the second quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock worth $29,000 after buying an additional 61 shares during the last quarter. Fairman Group LLC boosted its stake in Alphabet by 121.3% during the second quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock worth $31,000 after buying an additional 97 shares during the last quarter. Finally, University of Illinois Foundation purchased a new stake in Alphabet in the 2nd quarter valued at $31,000. 27.26% of the stock is owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

Several research analysts have recently commented on GOOG shares. Truist Financial set a $350.00 price target on Alphabet in a report on Friday, December 5th. Scotiabank set a $336.00 target price on shares of Alphabet and gave the stock a “sector outperform” rating in a research note on Thursday, October 30th. Cantor Fitzgerald reissued a “neutral” rating on shares of Alphabet in a research note on Wednesday, December 3rd. Jefferies Financial Group lifted their price target on shares of Alphabet from $285.00 to $320.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. Finally, Wolfe Research raised their target price on Alphabet from $290.00 to $350.00 and gave the stock an “outperform” rating in a research note on Thursday, October 30th. Seven analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Buy” and a consensus price target of $313.04.

Insider Activity

In related news, insider John Kent Walker sold 17,829 shares of the firm’s stock in a transaction that occurred on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This trade represents a 29.32% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $288.26, for a total value of $800,786.28. Following the sale, the chief accounting officer directly owned 11,739 shares of the company’s stock, valued at $3,383,884.14. The trade was a 19.14% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 195,465 shares of company stock valued at $57,056,497. Insiders own 12.99% of the company’s stock.

Alphabet Stock Down 0.2%

GOOG opened at $313.80 on Friday. The business has a 50-day moving average of $301.16 and a 200-day moving average of $243.30. Alphabet Inc. has a fifty-two week low of $142.66 and a fifty-two week high of $328.67. The company has a market capitalization of $3.79 trillion, a PE ratio of 30.95, a price-to-earnings-growth ratio of 1.81 and a beta of 1.09. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.29 by $0.58. The business had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. Alphabet’s quarterly revenue was up 15.9% compared to the same quarter last year. During the same quarter in the previous year, the business earned $2.12 EPS. Equities research analysts forecast that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio is 8.28%.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI momentum — market chatter centers on Gemini rollouts and product integrations that are boosting search, YouTube engagement and cloud demand, which investors see as durable monetization drivers. Read More.
• Positive Sentiment: Strong 2025 results — last quarter’s revenue and EPS beats and a 2025 rally have shifted sentiment toward growth, underpinning current valuations. Read More.
• Positive Sentiment: Analyst upgrades and higher targets — multiple firms have raised price targets (including a recent $385 call), supporting upside expectations and multiple expansion. Read More.
• Positive Sentiment: Strategic infrastructure moves — the Intersect acquisition (~$4.75B) and investments in data‑center/energy infrastructure bolster Google Cloud’s long‑term capacity and margin outlook. Read More.
• Positive Sentiment: Institutional conviction — large additions from firms like UBS and Berkshire signal durable investor confidence and can stabilize the stock amid short-term volatility. Read More.
• Neutral Sentiment: Re‑rating dynamics — Alphabet is increasingly valued like an AI growth name; that supports higher targets but makes the stock more sensitive to AI execution and capex signals. Read More.
• Neutral Sentiment: Broader tech exposure (quantum etc.) — Alphabet’s work in quantum and other emerging areas provides optionality but is longer‑dated and not yet earnings‑driving. Read More.
• Negative Sentiment: Insider selling — recent director and senior-executive stock sales have created headline risk and can pressure sentiment in the short term. Read More.
• Negative Sentiment: Regulatory overhang — reports of a DOJ interest/probe tied to company policies remain an overhang that could amplify volatility if escalated. Read More.
• Negative Sentiment: Near‑term growth sensitivity — some analysts warn EPS growth may slow in 2026 as Alphabet ramps AI investments; that raises the importance of Cloud revenue acceleration to meet street expectations. Read More.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.