ServiceNow (NYSE:NOW) Sets New 52-Week Low on Analyst Downgrade

ServiceNow, Inc. (NYSE:NOW) shares hit a new 52-week low during mid-day trading on Wednesday after Oppenheimer lowered their price target on the stock from $230.00 to $200.00. Oppenheimer currently has an outperform rating on the stock. ServiceNow traded as low as $135.40 and last traded at $135.6140, with a volume of 3163058 shares. The stock had previously closed at $138.19.

Other equities analysts also recently issued research reports about the stock. Arete upgraded shares of ServiceNow from a “neutral” rating to a “buy” rating and set a $200.00 price objective for the company in a research report on Tuesday, January 6th. Canaccord Genuity Group reiterated a “buy” rating and set a $224.00 price target on shares of ServiceNow in a research note on Thursday, October 30th. BMO Capital Markets cut their price target on shares of ServiceNow from $232.00 to $230.00 and set an “outperform” rating for the company in a report on Thursday, October 30th. Arete Research set a $200.00 price objective on ServiceNow in a report on Tuesday, January 6th. Finally, DA Davidson set a $220.00 target price on ServiceNow and gave the stock a “buy” rating in a research report on Tuesday, December 16th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $215.97.

Insider Activity

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, November 14th. The stock was sold at an average price of $168.50, for a total transaction of $235,894.40. Following the completion of the transaction, the insider owned 25,270 shares of the company’s stock, valued at $4,257,893.92. The trade was a 5.25% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. Also, insider Paul Fipps sold 1,525 shares of the business’s stock in a transaction dated Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the sale, the insider owned 2,705 shares in the company, valued at $442,294.55. This represents a 36.05% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 15,310 shares of company stock valued at $2,533,585 in the last 90 days. Insiders own 0.34% of the company’s stock.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Several bullish takes emphasize ServiceNow’s long-term AI/workflow upside and resilient fundamentals (98% retention, long streak of earnings beats), supporting a recovery narrative. This Under-the-Radar AI Stock Is Poised for 50% Upside
• Positive Sentiment: Public market commentators and an investment-panel video have listed ServiceNow among top enterprise names to watch into the year — a signal that institutional interest and coverage remain high. Final Trades: ServiceNow, Apollo Global and Intercontinental Exchange
• Neutral Sentiment: Comparative industry coverage highlights that AI workflow automation exposure and execution vary across enterprise software names; ServiceNow is a major player but not the only beneficiary, so competitive dynamics matter. Who is Winning AI Workflow Automation? We Compared 4 Enterprise Stocks.
• Neutral Sentiment: Market commentators included NOW in post-holiday stock lists to watch/avoid — useful for flow and sentiment but less directly news-driven. 25 Stocks to Target (and Avoid) After MLK Day
• Negative Sentiment: Stifel cut its price target from $230 to $200 (still a Buy), signaling reduced near-term upside expectations and contributing to downward pressure. What Does Wall Street Think About ServiceNow (NOW)?
• Negative Sentiment: Multiple security reports identified a critical AI-agent/user-impersonation vulnerability affecting ServiceNow apps (“BodySnatcher”); ServiceNow released patches, but the exposure and follow-on media coverage have weighed on sentiment and risk perception. AppOmni Surfaces BodySnatcher AI Agent Security Flaw Affecting ServiceNow Apps ServiceNow patches critical security flaw allowing user impersonation ‘Most Severe AI Vulnerability to Date’ Hits ServiceNow
• Negative Sentiment: Reports noted NOW trading near a 52-week low, which can trigger momentum selling and put technical pressure on the stock. Servicenow stock hits 52-week low at 135.7 USD

Institutional Trading of ServiceNow

Several large investors have recently modified their holdings of NOW. Magnus Financial Group LLC raised its stake in shares of ServiceNow by 1.9% in the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after acquiring an additional 11 shares during the period. Highline Wealth Partners LLC raised its position in ServiceNow by 1.8% in the second quarter. Highline Wealth Partners LLC now owns 623 shares of the information technology services provider’s stock valued at $640,000 after purchasing an additional 11 shares during the period. Richardson Financial Services Inc. raised its position in ServiceNow by 50.0% in the second quarter. Richardson Financial Services Inc. now owns 33 shares of the information technology services provider’s stock valued at $33,000 after purchasing an additional 11 shares during the period. Brady Martz Wealth Solutions LLC lifted its stake in shares of ServiceNow by 1.3% during the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock worth $775,000 after purchasing an additional 11 shares in the last quarter. Finally, Avidian Wealth Enterprises LLC boosted its position in shares of ServiceNow by 2.5% in the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after buying an additional 11 shares during the period. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow Trading Down 2.6%

The firm has a market cap of $136.10 billion, a price-to-earnings ratio of 79.24, a price-to-earnings-growth ratio of 2.31 and a beta of 0.98. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The business has a 50 day moving average price of $158.75 and a 200-day moving average price of $176.57.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.