Contrasting Funko (NASDAQ:FNKO) & Dogness (International) (NASDAQ:DOGZ)

Funko (NASDAQ:FNKO) and Dogness (International) (NASDAQ:DOGZ) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.

Profitability

This table compares Funko and Dogness (International)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Funko	-7.39%	-23.66%	-7.02%
Dogness (International)	N/A	N/A	N/A

Insider & Institutional Ownership

99.2% of Funko shares are owned by institutional investors. Comparatively, 5.1% of Dogness (International) shares are owned by institutional investors. 3.3% of Funko shares are owned by company insiders. Comparatively, 31.2% of Dogness (International) shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Funko and Dogness (International), as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Funko	1	1	1	0	2.00
Dogness (International)	1	0	0	0	1.00

Funko currently has a consensus price target of $4.75, suggesting a potential upside of 31.22%. Given Funko’s stronger consensus rating and higher probable upside, analysts clearly believe Funko is more favorable than Dogness (International).

Valuation & Earnings

This table compares Funko and Dogness (International)”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Funko	$1.05 billion	0.19	-$14.72 million	($1.27)	-2.85
Dogness (International)	$20.71 million	7.70	-$5.10 million	N/A	N/A

Dogness (International) has lower revenue, but higher earnings than Funko.

Risk and Volatility

Funko has a beta of 0.54, suggesting that its share price is 46% less volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.63, suggesting that its share price is 163% more volatile than the S&P 500.

Summary

Dogness (International) beats Funko on 7 of the 12 factors compared between the two stocks.

About Funko

Funko, Inc., a pop culture consumer products company, designs, sources, and distributes licensed pop culture products in the United States, Europe, and internationally. The company provides media and entertainment content, including movies, television (TV) shows, video games, music, and sports; figures, handbags, backpacks, wallets, apparel, accessories, plush products, homewares, and digital non-fungible tokens; and art prints and vinyl records, posters, soundtracks, toys, books, games, and other collectibles. It markets its products under the Pop!, Loungefly, Funko, Mystery Minis, Bitty Pop!, Funko action figures, Funko Plush, and Funko Soda brand names; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products through specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.