DSM Capital Partners LLC lowered its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 11.2% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 2,420,528 shares of the e-commerce giant’s stock after selling 305,436 shares during the period. Amazon.com makes up approximately 7.6% of DSM Capital Partners LLC’s holdings, making the stock its 3rd biggest position. DSM Capital Partners LLC’s holdings in Amazon.com were worth $531,475,000 as of its most recent SEC filing.
Several other institutional investors have also recently bought and sold shares of AMZN. Carderock Capital Management Inc. acquired a new position in shares of Amazon.com during the 2nd quarter worth about $27,000. Maryland Capital Advisors Inc. raised its position in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 95 shares during the last quarter. Ryan Investment Management Inc. bought a new stake in shares of Amazon.com in the second quarter valued at about $48,000. Cooksen Wealth LLC grew its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. Finally, PayPay Securities Corp increased its stake in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after acquiring an additional 96 shares during the period. Institutional investors own 72.20% of the company’s stock.
Amazon.com Trading Down 3.4%
Shares of Amazon.com stock opened at $231.00 on Wednesday. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The stock has a market capitalization of $2.47 trillion, a P/E ratio of 32.63, a price-to-earnings-growth ratio of 1.50 and a beta of 1.37. The company has a 50-day simple moving average of $231.91 and a 200 day simple moving average of $228.84. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.
Analysts Set New Price Targets
A number of brokerages have commented on AMZN. JMP Securities set a $300.00 price objective on Amazon.com in a research report on Friday, October 31st. DZ Bank reiterated a “buy” rating on shares of Amazon.com in a research note on Friday, October 31st. CIBC boosted their price target on shares of Amazon.com to $315.00 in a report on Monday, October 20th. Guggenheim raised shares of Amazon.com to a “strong-buy” rating in a report on Wednesday, December 10th. Finally, Citigroup reiterated a “market outperform” rating on shares of Amazon.com in a research report on Monday, January 12th. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $296.41.
View Our Latest Stock Analysis on AMZN
Insiders Place Their Bets
In related news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Douglas J. Herrington sold 22,000 shares of Amazon.com stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $5,500,660.00. Following the completion of the transaction, the chief executive officer owned 493,507 shares of the company’s stock, valued at approximately $123,391,555.21. The trade was a 4.27% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 79,734 shares of company stock worth $18,534,017 over the last ninety days. 10.80% of the stock is owned by insiders.
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Analyst upgrades and higher price targets — several firms have raised targets or reiterated bullish ratings (Scotiabank bumped its PT to $300; other shops keep AMZN as a top pick), offering a multi‑month upside case if AWS/AI momentum continues. Scotiabank adjusts PT on Amazon to $300
- Positive Sentiment: AI / AWS bullish narrative — analysts (e.g., Bernstein) and social chatter highlight AWS revenue acceleration and AI workloads as high‑margin growth drivers that could re‑rate the stock over 2026. Amazon seen as strong AI bull case (Bernstein)
- Positive Sentiment: Options/pricing signals show potential contrarian upside — high near‑term put yields suggest hedging demand and a possible oversold setup ahead of earnings, which some traders read as an opportunity for a post‑earnings rally. Is Amazon Too Cheap Ahead of Earnings? (Barchart)
- Positive Sentiment: Product and commerce expansion — operational moves like Dash Cart payment upgrades and UK quick‑commerce pilots support longer‑term retail convenience gains that could improve margins/retention over time. Amazon adds more payment options to Dash Cart
- Neutral Sentiment: Near‑term trading strategies vary — some investors are buying ahead of earnings for a “catch‑up” trade while others prefer to wait for the report to avoid a sell‑the‑news move; the upcoming Q4 print is the main catalyst. 2 Ways to Trade Amazon Ahead of Earnings (MarketBeat)
- Negative Sentiment: Tariff‑driven price pressure — CEO Andy Jassy said tariffs are starting to “creep” into consumer prices as pre‑bought inventory runs down, a development that can hurt demand and squeeze third‑party seller dynamics on the platform. Tariffs starting to bump up product prices (Reuters)
- Negative Sentiment: Macro / market headwinds — a tech‑led selloff tied to geopolitical rhetoric weighed on the Magnificent Seven broadly, making AMZN more sensitive to headline risk today. Tech stocks lead selloff amid rhetoric (Investopedia)
- Negative Sentiment: Insider selling — publicly reported insider sales have been heavy recently (multiple executives selling), which can be perceived negatively by some investors even if sales are for diversification or tax reasons. QuiverQuant: Insider activity and AMZN analysis
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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