BMO Capital Markets Lowers ServiceNow (NYSE:NOW) Price Target to $175.00

ServiceNow (NYSE:NOW) had its target price lowered by investment analysts at BMO Capital Markets from $230.00 to $175.00 in a research report issued to clients and investors on Wednesday, Marketbeat.com reports. The brokerage currently has an “outperform” rating on the information technology services provider’s stock. BMO Capital Markets’ price target points to a potential upside of 36.12% from the stock’s previous close.

Other equities analysts have also recently issued research reports about the stock. DZ Bank raised shares of ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Mizuho cut their target price on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a research report on Wednesday. Cantor Fitzgerald reissued an “overweight” rating and issued a $240.00 target price on shares of ServiceNow in a research note on Monday, October 27th. Citigroup reaffirmed a “buy” rating on shares of ServiceNow in a research note on Monday, January 12th. Finally, The Goldman Sachs Group lowered ServiceNow from a “buy” rating to a “sell” rating in a research report on Monday, January 12th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $210.69.

ServiceNow Stock Performance

NYSE NOW opened at $128.56 on Wednesday. The company’s 50 day simple moving average is $154.23 and its two-hundred day simple moving average is $173.83. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06. ServiceNow has a 1 year low of $123.78 and a 1 year high of $239.62. The stock has a market capitalization of $133.50 billion, a PE ratio of 77.73, a P/E/G ratio of 2.16 and a beta of 0.98.

Insiders Place Their Bets

In other ServiceNow news, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the firm’s stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $431,735.76. Following the completion of the transaction, the insider owned 15,000 shares of the company’s stock, valued at approximately $2,481,240. This trade represents a 14.82% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link. Also, CFO Gina Mastantuono sold 2,085 shares of ServiceNow stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $336,936.00. Following the transaction, the chief financial officer directly owned 63,215 shares of the company’s stock, valued at approximately $10,215,544. This trade represents a 3.19% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 15,310 shares of company stock worth $2,533,585. Company insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

A number of hedge funds have recently bought and sold shares of NOW. Kilter Group LLC bought a new stake in shares of ServiceNow in the second quarter worth approximately $25,000. IAG Wealth Partners LLC boosted its holdings in ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the last quarter. Total Investment Management Inc. bought a new stake in ServiceNow in the 2nd quarter worth approximately $31,000. LGT Financial Advisors LLC purchased a new stake in ServiceNow during the 2nd quarter valued at $32,000. Finally, Bogart Wealth LLC lifted its holdings in shares of ServiceNow by 93.8% during the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after buying an additional 15 shares during the period. Institutional investors own 87.18% of the company’s stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company pushes AI and partner momentum — ServiceNow announced expansions to its channel and partner programs and deeper OpenAI integration to run agentic AI across workflows, signaling product differentiation and stronger enterprise AI adoption prospects. ServiceNow Beefs Up Channel Program With AI Emphasis ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Analyst support remains — BTIG reaffirmed a “buy” with a $200 PT (significant upside vs. current levels), providing an institutional positive signal even as other firms adjust targets. BTIG Reaffirms Buy on ServiceNow
• Positive Sentiment: Investor and media attention increased — Jim Cramer mentioned ServiceNow’s earnings and an active investor (Malcolm Ethridge) publicly increased his position, which can attract flows and short-term buying interest. Jim Cramer Mentions ServiceNow Trade Tracker: Malcolm Ethridge buys more ServiceNow
• Neutral Sentiment: Analyst and media coverage intensity — Zacks and other outlets note elevated investor searches and compare NOW to peers (e.g., Adobe), highlighting interest but not offering new fundamental data. Investors Heavily Search ServiceNow
• Negative Sentiment: Several firms trimmed price targets — BMO cut its PT to $175 and Mizuho cut to $190 (both still have positive/Outperform stances), and Citigroup lowered its PT to $235. These reductions reflect more cautious near-term expectations and could weigh on valuation sentiment. BMO Lowers PT on ServiceNow Mizuho Lowers PT on ServiceNow Citigroup Lowers PT on ServiceNow
• Negative Sentiment: Longer-term performance concerns persist — commentary on why NOW underperformed in 2025 (stock split, costly acquisition, investor skepticism) continues to temper enthusiasm and could limit multiple expansion until growth or margin signals improve. Why Stock-Split Stock ServiceNow Slumped in 2025

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.