Guggenheim Issues Pessimistic Forecast for Netflix (NASDAQ:NFLX) Stock Price

Posted by ABMN Staff on Jan 23rd, 2026

Netflix (NASDAQ:NFLX – Get Free Report) had its target price cut by stock analysts at Guggenheim from $145.00 to $130.00 in a report issued on Wednesday, MarketBeat Ratings reports. The firm currently has a “buy” rating on the Internet television network’s stock. Guggenheim’s price target would indicate a potential upside of 55.61% from the company’s current price.

A number of other research analysts have also recently issued reports on the stock. Pivotal Research cut shares of Netflix from a “buy” rating to a “hold” rating and decreased their price target for the stock from $160.00 to $105.00 in a report on Monday, December 8th. Piper Sandler reissued a “positive” rating and issued a $103.00 target price (down from $140.00) on shares of Netflix in a research report on Wednesday. Itau BBA Securities assumed coverage on Netflix in a research note on Tuesday, October 7th. They issued an “outperform” rating and a $151.40 target price for the company. Erste Group Bank downgraded Netflix from a “buy” rating to a “hold” rating in a research note on Friday, October 31st. Finally, Benchmark reissued a “hold” rating on shares of Netflix in a report on Tuesday, January 13th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, sixteen have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $119.36.

Read Our Latest Stock Analysis on NFLX

Netflix Price Performance

Shares of NASDAQ NFLX opened at $83.54 on Wednesday. The company has a debt-to-equity ratio of 0.51, a quick ratio of 1.33 and a current ratio of 1.19. The company has a market cap of $353.99 billion, a PE ratio of 33.06 and a beta of 1.71. The business has a 50-day simple moving average of $96.70 and a two-hundred day simple moving average of $111.60. Netflix has a fifty-two week low of $81.93 and a fifty-two week high of $134.12.

Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.55 by $0.01. The firm had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company’s revenue for the quarter was up 17.6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities analysts expect that Netflix will post 24.58 EPS for the current fiscal year.

Insider Activity at Netflix

In other Netflix news, Director Bradford L. Smith sold 31,790 shares of the business’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total value of $2,824,859.40. Following the completion of the transaction, the director directly owned 79,690 shares of the company’s stock, valued at approximately $7,081,253.40. The trade was a 28.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Gregory K. Peters sold 20,270 shares of the company’s stock in a transaction that occurred on Tuesday, November 4th. The stock was sold at an average price of $109.57, for a total value of $2,220,943.36. Following the completion of the sale, the chief executive officer owned 127,810 shares in the company, valued at approximately $14,003,886.08. This represents a 13.69% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 1,653,599 shares of company stock valued at $173,141,263 in the last 90 days. 1.37% of the stock is currently owned by corporate insiders.

Institutional Trading of Netflix

Hedge funds have recently added to or reduced their stakes in the company. Brighton Jones LLC increased its stake in shares of Netflix by 5.0% in the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock valued at $4,804,000 after purchasing an additional 257 shares in the last quarter. Revolve Wealth Partners LLC boosted its position in Netflix by 16.4% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock worth $912,000 after purchasing an additional 144 shares in the last quarter. MBA Advisors LLC acquired a new stake in Netflix in the second quarter valued at approximately $253,000. Sivia Capital Partners LLC increased its position in shares of Netflix by 21.2% in the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock valued at $1,883,000 after buying an additional 246 shares in the last quarter. Finally, Wedge Capital Management L L P NC increased its position in shares of Netflix by 31.9% in the second quarter. Wedge Capital Management L L P NC now owns 302 shares of the Internet television network’s stock valued at $404,000 after buying an additional 73 shares in the last quarter. 80.93% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Q4 beat and subscriber momentum — Netflix narrowly beat estimates for Q4 revenue and EPS and highlighted strong content (e.g., “Stranger Things”) driving engagement. Helped by ‘Stranger Things’ finale, Netflix lands strong fourth quarter
Positive Sentiment: Scale: ~325 million paid subscribers — reinforces Netflix’s dominant user base and revenue runway. 325 Million Reasons to Buy Netflix Stock Today
Positive Sentiment: Ad business is ramping — management said advertising revenue is material and growing, improving monetization beyond subscriptions. Netflix’s advertising strategy shift is starting to pay off
Neutral Sentiment: All‑cash WBD bid — Netflix amended its offer to all cash (same headline price), which removes share‑swap uncertainty but concentrates the financing burden on Netflix. Netflix Just Upped Its Bid for Warner Bros. to All Cash
Neutral Sentiment: Regulatory and process uncertainty — EU antitrust review and an active competing bid from Paramount raise the odds of a prolonged, uncertain outcome. EU to weigh Netflix, Paramount bids for Warner Bros at the same time
Neutral Sentiment: Senate hearing on the WBD deal — co‑CEO Ted Sarandos is set to testify, adding political/regulatory visibility to the transaction. Netflix’s Sarandos to testify in Senate hearing on Warner deal
Negative Sentiment: Softer near‑term guidance — Q1/2026 guidance came in below some Street expectations, which triggered the post‑earnings selloff despite the quarter’s beat. Netflix’s stock remains under pressure as investors balk at forecast and Warner Bros. acquisition
Negative Sentiment: Buyback pause and added debt — Netflix paused share repurchases to preserve cash for the WBD offer and has arranged incremental debt, reducing near‑term shareholder returns and increasing leverage. Netflix Craters On Disappointing Guidance, Stock Buyback Pause
Negative Sentiment: Margin pressure and higher content spend — Netflix plans to lift program spending, which could compress margins in 2026 even if it supports engagement. Netflix to boost program spending in 2026
Negative Sentiment: Analyst target trims and insider selling — multiple firms trimmed targets after the print and insiders have been net sellers, adding to negative sentiment around valuation and capital allocation. These Analysts Slash Their Forecasts On Netflix Following Q4 Earnings

About Netflix

(Get Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.