KeyCorp Issues Pessimistic Forecast for NIKE (NYSE:NKE) Stock Price

NIKE (NYSE:NKE) had its price objective decreased by equities researchers at KeyCorp from $90.00 to $75.00 in a report released on Thursday, MarketBeat Ratings reports. The firm presently has an “overweight” rating on the footwear maker’s stock. KeyCorp’s price objective indicates a potential upside of 15.43% from the stock’s previous close.

Other analysts also recently issued research reports about the company. Bank of America lowered their target price on NIKE from $84.00 to $73.00 and set a “buy” rating on the stock in a research report on Friday, December 19th. Guggenheim reaffirmed a “buy” rating on shares of NIKE in a research report on Wednesday, December 31st. UBS Group reissued a “neutral” rating on shares of NIKE in a report on Monday, January 5th. Daiwa Capital Markets decreased their target price on shares of NIKE from $75.00 to $61.00 in a research note on Tuesday, December 23rd. Finally, Argus dropped their price target on shares of NIKE from $85.00 to $70.00 in a research report on Tuesday, December 23rd. Two analysts have rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $74.65.

NIKE Price Performance

NYSE NKE opened at $64.97 on Thursday. The firm’s 50 day moving average is $63.91 and its 200-day moving average is $69.06. The company has a quick ratio of 1.40, a current ratio of 2.06 and a debt-to-equity ratio of 0.50. The company has a market capitalization of $96.19 billion, a PE ratio of 38.22, a price-to-earnings-growth ratio of 3.38 and a beta of 1.28. NIKE has a 12-month low of $52.28 and a 12-month high of $82.44.

NIKE (NYSE:NKE) last released its earnings results on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, beating analysts’ consensus estimates of $0.37 by $0.16. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The business had revenue of $12.43 billion during the quarter, compared to the consensus estimate of $12.19 billion. During the same quarter last year, the firm earned $0.78 earnings per share. The firm’s revenue for the quarter was up .6% compared to the same quarter last year. Equities research analysts anticipate that NIKE will post 2.05 earnings per share for the current fiscal year.

Insider Transactions at NIKE

In other NIKE news, Director Robert Holmes Swan bought 8,691 shares of the firm’s stock in a transaction on Monday, December 22nd. The shares were purchased at an average price of $57.54 per share, for a total transaction of $500,080.14. Following the transaction, the director directly owned 43,293 shares in the company, valued at approximately $2,491,079.22. This trade represents a 25.12% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Jorgen Vig Knudstorp purchased 16,150 shares of the company’s stock in a transaction dated Friday, November 7th. The stock was acquired at an average price of $62.09 per share, with a total value of $1,002,753.50. Following the completion of the transaction, the director owned 21,388 shares of the company’s stock, valued at $1,327,980.92. This represents a 308.32% increase in their position. The disclosure for this purchase is available in the SEC filing. Over the last ninety days, insiders have purchased 91,229 shares of company stock worth $5,452,640. Company insiders own 0.80% of the company’s stock.

Institutional Trading of NIKE

Institutional investors have recently modified their holdings of the stock. Exchange Traded Concepts LLC increased its stake in NIKE by 697.5% in the 3rd quarter. Exchange Traded Concepts LLC now owns 228,889 shares of the footwear maker’s stock worth $15,960,000 after acquiring an additional 200,187 shares during the last quarter. Soros Fund Management LLC boosted its position in shares of NIKE by 33.0% during the 2nd quarter. Soros Fund Management LLC now owns 302,320 shares of the footwear maker’s stock valued at $21,477,000 after acquiring an additional 75,000 shares during the last quarter. Brighton Jones LLC grew its holdings in shares of NIKE by 54.6% during the third quarter. Brighton Jones LLC now owns 104,791 shares of the footwear maker’s stock worth $7,307,000 after purchasing an additional 37,019 shares in the last quarter. Soltis Investment Advisors LLC increased its position in shares of NIKE by 238.8% in the second quarter. Soltis Investment Advisors LLC now owns 141,356 shares of the footwear maker’s stock worth $10,042,000 after purchasing an additional 99,638 shares during the last quarter. Finally, Banco Santander S.A. raised its stake in NIKE by 28.3% in the second quarter. Banco Santander S.A. now owns 221,117 shares of the footwear maker’s stock valued at $15,708,000 after purchasing an additional 48,764 shares in the last quarter. 64.25% of the stock is currently owned by institutional investors.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Investors are revising expectations for NIKE’s strategic turnaround after coverage describing the company’s “Win Now” overhaul — management actions (store, inventory and go‑to‑market changes) are being framed as improving growth and margin visibility. This story supports a constructive view on execution improving near‑term results. How Nike’s “Win Now” Overhaul At NIKE (NKE) Has Changed Its Investment Story
• Positive Sentiment: Distribution expansion: DoorDash’s partnership to sell footwear/apparel through ~1,000 Hibbett stores increases Nike’s omnichannel reach and could boost sales convenience and liquidate slow inventory — a tangible channel tailwind if adoption scales. DoorDash Taps 1,000 Hibbett Stores In Push For Instant Retail
• Neutral Sentiment: KeyCorp lowered its price target (from $90 to $75) but kept an overweight rating — that reduces upside expectations versus prior targets but still signals analyst confidence in mid‑term recovery; this is a mixed catalyst for the stock. Nike price target lowered by KeyCorp
• Neutral Sentiment: Analyst roundups and valuation pieces note NIKE’s premium multiple and recent trading volatility — helpful context for investors but not an immediate directional catalyst. Analysts Offer Insights on Consumer Cyclical Companies: Nike (NKE)
• Neutral Sentiment: Personal‑finance pieces showing how large a position you’d need for a target dividend (and Dogs of the Dow lists) raise investor interest in yield but don’t change NIKE’s payout profile materially. These stories can attract income‑seeking flow but are not fundamental drivers. How much to invest in Nike stock for $1,000 in annual dividends (2026)
• Neutral Sentiment: Valuation/coverage articles highlighting recent choppiness and a valuation premium may weigh on sentiment if results don’t accelerate, but they largely restate current market positioning. Evaluating Nike (NKE) Shares As Recent Trading Choppiness Highlights Valuation Premium
• Negative Sentiment: Bearish analysis warns NIKE has “too little room for error” — high expectations and a premium multiple mean small execution misses could pressure earnings and the stock. This type of critique can amplify selling if subsequent guidance disappoints. Nike: Too Little Room For Error
• Negative Sentiment: Opinion pieces questioning whether NIKE will regain its former outperformance highlight multi‑year investor losses and structural concerns, which may keep sentiment cautious and limit a sustained rally until clearer evidence of durable growth appears. Will Nike Stock Ever Be a Winner Again?

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).