Procter & Gamble (NYSE:PG) Raised to Overweight at JPMorgan Chase & Co.

Procter & Gamble (NYSE:PG) was upgraded by stock analysts at JPMorgan Chase & Co. from a “neutral” rating to an “overweight” rating in a report released on Friday, Marketbeat Ratings reports. The firm currently has a $165.00 price target on the stock, up from their prior price target of $157.00. JPMorgan Chase & Co.‘s target price would suggest a potential upside of 9.86% from the stock’s current price.

A number of other research firms also recently commented on PG. UBS Group decreased their target price on Procter & Gamble from $176.00 to $161.00 and set a “buy” rating on the stock in a research report on Wednesday, January 14th. Weiss Ratings reiterated a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and raised their target price for the company from $156.00 to $179.00 in a report on Tuesday, December 16th. Bank of America reduced their price target on shares of Procter & Gamble from $180.00 to $174.00 and set a “buy” rating on the stock in a report on Wednesday, October 8th. Finally, TD Cowen reissued a “buy” rating on shares of Procter & Gamble in a research note on Thursday, January 8th. Fourteen equities research analysts have rated the stock with a Buy rating and eight have given a Hold rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $166.70.

Procter & Gamble Price Performance

Procter & Gamble stock opened at $150.19 on Friday. The company has a debt-to-equity ratio of 0.48, a current ratio of 0.72 and a quick ratio of 0.51. The business has a 50 day simple moving average of $144.72 and a 200-day simple moving average of $150.54. Procter & Gamble has a 12 month low of $137.62 and a 12 month high of $179.99. The stock has a market capitalization of $350.95 billion, a PE ratio of 22.25, a price-to-earnings-growth ratio of 5.07 and a beta of 0.39.

Procter & Gamble (NYSE:PG) last released its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.86 by $0.02. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The company had revenue of $22.21 billion for the quarter, compared to analysts’ expectations of $22.36 billion. During the same quarter in the previous year, the firm posted $1.88 EPS. The firm’s quarterly revenue was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Equities analysts predict that Procter & Gamble will post 6.91 earnings per share for the current year.

Insider Activity

In related news, CAO Matthew W. Janzaruk sold 725 shares of Procter & Gamble stock in a transaction on Thursday, October 30th. The shares were sold at an average price of $149.57, for a total value of $108,438.25. Following the completion of the sale, the chief accounting officer owned 979 shares of the company’s stock, valued at approximately $146,429.03. The trade was a 42.55% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. 0.20% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of PG. Norges Bank bought a new position in Procter & Gamble during the second quarter worth $5,099,644,000. Laurel Wealth Advisors LLC boosted its holdings in Procter & Gamble by 15,971.7% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 7,012,744 shares of the company’s stock valued at $1,117,270,000 after purchasing an additional 6,969,110 shares during the period. Vanguard Group Inc. grew its position in Procter & Gamble by 1.4% in the 2nd quarter. Vanguard Group Inc. now owns 233,211,283 shares of the company’s stock worth $37,155,222,000 after purchasing an additional 3,189,111 shares during the last quarter. Invesco Ltd. increased its holdings in shares of Procter & Gamble by 21.4% during the 2nd quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock worth $2,608,785,000 after purchasing an additional 2,880,895 shares during the period. Finally, Assenagon Asset Management S.A. raised its position in shares of Procter & Gamble by 100.8% during the fourth quarter. Assenagon Asset Management S.A. now owns 5,460,939 shares of the company’s stock valued at $782,607,000 after buying an additional 2,741,924 shares during the last quarter. Institutional investors own 65.77% of the company’s stock.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.