Cantor Fitzgerald Cuts ServiceNow (NYSE:NOW) Price Target to $200.00

ServiceNow (NYSE:NOW) had its target price cut by Cantor Fitzgerald from $240.00 to $200.00 in a research report report published on Friday morning,MarketScreener reports. They currently have an overweight rating on the information technology services provider’s stock.

Several other research firms have also weighed in on NOW. BTIG Research restated a “buy” rating and set a $200.00 price target on shares of ServiceNow in a report on Thursday. Zacks Research downgraded shares of ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. DA Davidson set a $220.00 target price on shares of ServiceNow and gave the stock a “buy” rating in a report on Tuesday, December 16th. UBS Group set a $175.00 price target on shares of ServiceNow in a research note on Wednesday. Finally, JPMorgan Chase & Co. increased their price objective on shares of ServiceNow from $204.00 to $215.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $204.24.

ServiceNow Stock Up 3.5%

Shares of NYSE:NOW opened at $133.09 on Friday. The company has a market cap of $138.20 billion, a price-to-earnings ratio of 80.47, a PEG ratio of 2.29 and a beta of 0.98. ServiceNow has a 12 month low of $123.78 and a 12 month high of $239.62. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. The company has a 50-day moving average price of $153.50 and a 200 day moving average price of $172.88.

Insider Activity

In related news, insider Jacqueline P. Canney sold 470 shares of the business’s stock in a transaction that occurred on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total value of $77,745.52. Following the completion of the sale, the insider owned 15,135 shares in the company, valued at approximately $2,503,571.16. The trade was a 3.01% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Lawrence Jackson sold 1,325 shares of the firm’s stock in a transaction on Friday, November 28th. The stock was sold at an average price of $162.04, for a total value of $214,708.30. Following the transaction, the director owned 1,615 shares in the company, valued at $261,701.06. The trade was a 45.07% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 15,310 shares of company stock valued at $2,533,585. Insiders own 0.34% of the company’s stock.

Institutional Trading of ServiceNow

Several institutional investors and hedge funds have recently made changes to their positions in the company. Kilter Group LLC bought a new stake in shares of ServiceNow in the 2nd quarter valued at about $25,000. IAG Wealth Partners LLC increased its holdings in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 18 shares during the period. Noble Wealth Management PBC raised its stake in ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after buying an additional 128 shares in the last quarter. Lodestone Wealth Management LLC purchased a new stake in ServiceNow during the fourth quarter worth $26,000. Finally, Albion Financial Group UT boosted its position in ServiceNow by 400.0% during the 4th quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock valued at $26,000 after acquiring an additional 136 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.