Alphabet Inc. $GOOG is Inscription Capital LLC’s 10th Largest Position

Inscription Capital LLC grew its holdings in Alphabet Inc. (NASDAQ:GOOG) by 7.7% during the 3rd quarter, Holdings Channel reports. The fund owned 52,494 shares of the information services provider’s stock after purchasing an additional 3,743 shares during the period. Alphabet makes up about 1.4% of Inscription Capital LLC’s holdings, making the stock its 10th largest holding. Inscription Capital LLC’s holdings in Alphabet were worth $12,785,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently made changes to their positions in the business. Live Oak Investment Partners lifted its position in Alphabet by 0.7% during the third quarter. Live Oak Investment Partners now owns 10,679 shares of the information services provider’s stock valued at $2,601,000 after purchasing an additional 69 shares during the period. Americana Partners LLC raised its stake in shares of Alphabet by 61.9% during the 3rd quarter. Americana Partners LLC now owns 49,604 shares of the information services provider’s stock valued at $12,081,000 after buying an additional 18,956 shares during the last quarter. Root Financial Partners LLC raised its stake in shares of Alphabet by 22.8% during the 3rd quarter. Root Financial Partners LLC now owns 13,985 shares of the information services provider’s stock valued at $3,406,000 after buying an additional 2,594 shares during the last quarter. QTR Family Wealth LLC lifted its holdings in shares of Alphabet by 4.4% in the 3rd quarter. QTR Family Wealth LLC now owns 22,255 shares of the information services provider’s stock valued at $5,420,000 after buying an additional 945 shares during the period. Finally, GKV Capital Management Co. Inc. boosted its stake in shares of Alphabet by 3.3% in the third quarter. GKV Capital Management Co. Inc. now owns 3,132 shares of the information services provider’s stock worth $763,000 after buying an additional 100 shares during the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Buying and Selling

In other news, CAO Amie Thuener O’toole sold 2,778 shares of the business’s stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $288.26, for a total transaction of $800,786.28. Following the transaction, the chief accounting officer directly owned 11,739 shares in the company, valued at $3,383,884.14. The trade was a 19.14% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction that occurred on Wednesday, December 3rd. The shares were sold at an average price of $319.50, for a total value of $10,383,750.00. Following the completion of the sale, the chief executive officer directly owned 2,272,119 shares of the company’s stock, valued at approximately $725,942,020.50. This represents a 1.41% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 225,187 shares of company stock worth $69,365,318. 12.99% of the stock is owned by insiders.

Analysts Set New Price Targets

Several research analysts recently weighed in on GOOG shares. Raymond James Financial upgraded Alphabet from an “outperform” rating to a “strong-buy” rating and lifted their price target for the company from $315.00 to $400.00 in a research report on Thursday. Hsbc Global Res raised shares of Alphabet to a “strong-buy” rating in a report on Tuesday, October 7th. Deutsche Bank Aktiengesellschaft reiterated a “buy” rating and issued a $370.00 target price on shares of Alphabet in a research note on Tuesday, January 20th. Sanford C. Bernstein raised their price target on shares of Alphabet from $260.00 to $305.00 and gave the company an “outperform” rating in a research report on Thursday, October 30th. Finally, Oppenheimer lifted their price objective on shares of Alphabet from $300.00 to $345.00 and gave the company an “outperform” rating in a report on Thursday, October 30th. Eight equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Buy” and a consensus price target of $327.13.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Mirae Asset added roughly 319,164 shares of GOOGL (~$100M), signaling institutional buying interest into Alphabet. Fund Update: Mirae Asset Global Investments Co., Ltd. Just Disclosed New Holdings
• Positive Sentiment: Needham/Laura Martin reaffirmed a Buy rating and maintained a ~$330 price target, giving Wall Street validation for continued upside. Alphabet’s Enduring Ad Moat: Why OpenAI’s Emerging Ad Model Supports a Buy Rating on GOOGL
• Positive Sentiment: MarketBeat coverage of Pelosi’s portfolio shows continued bullish, leveraged exposure to Alphabet (via LEAPS), which is a signal of long-term conviction from a high-profile investor. Pelosi’s Bullish 2026 Buy List: AI, Power & Dividends
• Positive Sentiment: YouTube is now cited as a top social-media source for AI model training, reinforcing Alphabet’s data advantage for AI products and ads (long-term growth driver). Google’s (GOOGL) YouTube Surpasses Reddit as Top Social Media Source for AI Models
• Neutral Sentiment: Daily market recaps report Alphabet shares trading higher versus the broader market, reflecting the net effect of the items below rather than fresh company-specific catalysts. Alphabet Inc. (GOOG) Outperforms Broader Market: What You Need to Know
• Neutral Sentiment: Alphabet’s VC arm participated in AI ecosystem financings (e.g., Synthesia), which supports long-term AI strategy but is peripheral to near-term earnings. Nvidia and Alphabet VC arms back AI startup Synthesia at $4 billion valuation
• Neutral Sentiment: Alphabet CEO stock sales were reported; such disclosures often trigger short-term attention but are frequently routine or pre-scheduled. Alphabet (NASDAQ:GOOG) CEO Sells $10,637,250.00 in Stock
• Negative Sentiment: Google agreed to a preliminary $68 million settlement over claims Google Assistant unlawfully recorded users — reputational and legal headwinds, though the payout is small versus Alphabet’s size; judge approval is pending. Google pays $68 million to settle claims its voice assistant spied on users
• Negative Sentiment: Emerging ad models from rivals (e.g., OpenAI/ChatGPT ad initiatives) and continued product launches from hyperscalers (Microsoft’s Maia 200 chip) increase competitive pressure on ad and cloud margins over time. ChatGPT Ad Model’s Potential to Shatter META & GOOGL Duopoly

Alphabet Price Performance

Shares of Alphabet stock opened at $333.59 on Tuesday. The stock has a market capitalization of $4.03 trillion, a P/E ratio of 32.90, a PEG ratio of 1.81 and a beta of 1.09. The business has a 50 day simple moving average of $317.29 and a two-hundred day simple moving average of $262.47. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $341.20. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. The firm had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm’s revenue for the quarter was up 15.9% on a year-over-year basis. During the same period in the previous year, the business earned $2.12 earnings per share. As a group, analysts predict that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a $0.21 dividend. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is currently 8.28%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.