PSQ (NYSE:PSQH) vs. Yunji (NASDAQ:YJ) Head to Head Analysis

Yunji (NASDAQ:YJ) and PSQ (NYSE:PSQH) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.

Valuation and Earnings

This table compares Yunji and PSQ”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yunji	$57.22 million	0.11	-$16.86 million	($3.44)	-0.37
PSQ	$23.20 million	1.91	-$57.69 million	($1.20)	-0.80

Yunji has higher revenue and earnings than PSQ. PSQ is trading at a lower price-to-earnings ratio than Yunji, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current recommendations and price targets for Yunji and PSQ, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yunji	1	0	0	0	1.00
PSQ	1	0	1	0	2.00

PSQ has a consensus target price of $3.50, suggesting a potential upside of 266.15%. Given PSQ’s stronger consensus rating and higher possible upside, analysts clearly believe PSQ is more favorable than Yunji.

Insider and Institutional Ownership

17.3% of PSQ shares are owned by institutional investors. 45.3% of Yunji shares are owned by insiders. Comparatively, 32.1% of PSQ shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Yunji and PSQ’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Yunji	N/A	N/A	N/A
PSQ	-178.95%	-184.74%	-62.82%

Risk & Volatility

Yunji has a beta of -0.01, indicating that its share price is 101% less volatile than the S&P 500. Comparatively, PSQ has a beta of 0.06, indicating that its share price is 94% less volatile than the S&P 500.

About Yunji

Yunji Inc., together with its subsidiaries, operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, cloths, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, the People's Republic of China.

About PSQ

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.