Netflix (NASDAQ:NFLX – Get Free Report) was upgraded by investment analysts at Phillip Securities from a “sell” rating to a “moderate buy” rating in a report issued on Monday, MarketBeat.com reports. The firm currently has a $100.00 target price on the Internet television network’s stock, up from their previous target price of $95.00. Phillip Securities’ price objective points to a potential upside of 16.85% from the company’s previous close.
Several other equities research analysts have also weighed in on NFLX. Cfra lowered Netflix from a “strong-buy” rating to a “hold” rating and set a $100.00 price objective for the company. in a report on Monday, January 5th. Rosenblatt Securities reiterated a “neutral” rating and set a $94.00 target price (down previously from $105.00) on shares of Netflix in a research report on Friday, January 16th. Moffett Nathanson lowered their price target on shares of Netflix from $140.00 to $115.00 and set a “buy” rating on the stock in a research report on Wednesday, January 21st. President Capital raised shares of Netflix from a “neutral” rating to a “buy” rating and set a $130.00 price objective for the company in a report on Monday, November 3rd. Finally, UBS Group set a $95.00 target price on shares of Netflix in a report on Wednesday, January 21st. One investment analyst has rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating and seventeen have issued a Hold rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $116.17.
Check Out Our Latest Stock Report on NFLX
Netflix Trading Down 0.1%
Netflix (NASDAQ:NFLX – Get Free Report) last announced its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The business had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. During the same period in the prior year, the company earned $0.43 earnings per share. Netflix’s revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Sell-side analysts anticipate that Netflix will post 24.58 earnings per share for the current year.
Insider Transactions at Netflix
In other news, Director Bradford L. Smith sold 31,790 shares of the business’s stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $88.86, for a total value of $2,824,859.40. Following the completion of the sale, the director owned 79,690 shares of the company’s stock, valued at approximately $7,081,253.40. The trade was a 28.52% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Cletus R. Willems sold 2,380 shares of Netflix stock in a transaction that occurred on Thursday, November 6th. The stock was sold at an average price of $110.03, for a total value of $261,878.54. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 1,653,599 shares of company stock worth $173,141,263. Corporate insiders own 1.37% of the company’s stock.
Institutional Investors Weigh In On Netflix
Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Baillie Gifford & Co. increased its holdings in Netflix by 912.3% during the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network’s stock valued at $3,463,498,000 after purchasing an additional 33,290,988 shares during the period. Sumitomo Mitsui Trust Group Inc. lifted its stake in Netflix by 891.3% in the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network’s stock worth $1,134,487,000 after acquiring an additional 10,879,276 shares during the period. Nordea Investment Management AB boosted its holdings in Netflix by 886.6% in the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock valued at $902,798,000 after acquiring an additional 8,688,113 shares in the last quarter. Norges Bank purchased a new position in Netflix during the 2nd quarter valued at $7,929,645,000. Finally, Assenagon Asset Management S.A. raised its holdings in Netflix by 983.1% in the 4th quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network’s stock worth $584,529,000 after purchasing an additional 5,658,740 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors.
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Q4 results and near-term outlook remain supportive — revenue and EPS beat, ad business accelerating and management gave 2026 guidance that implies continued growth. Netflix in Focus After Strong Q4 Earnings
- Positive Sentiment: Analysts and boutiques point to sizable ad-revenue upside (some forecasts see ad revenue roughly doubling by 2026), which supports earnings leverage if ad growth continues. Netflix Ad Revenue Set to Double
- Positive Sentiment: Some firms are buying the dip — Needham reiterated a Buy stance despite projected regulatory costs, arguing fundamentals and content scale justify accumulation. Needham Advises Buying Netflix Weakness
- Neutral Sentiment: Mixed analyst actions — Phillip Securities upgraded to “moderate buy” (PT $100) while Citic trimmed its target and kept a Hold, leaving analyst sentiment mixed and price-target dispersion wide. Phillip Securities Upgrade Citic Target Cut
- Negative Sentiment: Regulatory scrutiny is intensifying — the Senate Judiciary antitrust subcommittee has scheduled a hearing on the Netflix‑Warner deal, increasing the risk of delays, conditions or a blocked transaction. Senate Subcommittee to Hold Hearing
- Negative Sentiment: Top lawmakers have publicly flagged competition concerns, raising the political/regulatory bar for approval and making deal outcomes less certain. WSJ: Senate Antitrust Chair Raises Concerns
- Negative Sentiment: Transaction risk and potential costs — coverage highlights possible large breakup fees or regulatory-related charges and shows the deal could materially increase execution risk and near-term expenses. Regulatory Risks Loom Over Netflix–WBD Deal
- Negative Sentiment: Market reaction/positioning — commentary pieces point to weaker viewing-hour trends and recent sell-side downgrades/price-target cuts, which have pressured sentiment despite strong revenue/EPS prints. Viewing Hours Are The Yellow Flag
Netflix Company Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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