BTIG Research Reaffirms Buy Rating for NIKE (NYSE:NKE)

NIKE (NYSE:NKE)‘s stock had its “buy” rating reiterated by BTIG Research in a report released on Tuesday,Benzinga reports. They currently have a $100.00 price target on the footwear maker’s stock. BTIG Research’s price objective suggests a potential upside of 60.55% from the stock’s current price.

NKE has been the subject of several other research reports. Robert W. Baird decreased their target price on NIKE from $93.00 to $85.00 and set an “outperform” rating for the company in a research note on Friday, December 19th. Citigroup reissued a “neutral” rating and set a $65.00 price objective (down previously from $70.00) on shares of NIKE in a report on Friday, December 19th. Stifel Nicolaus set a $65.00 target price on shares of NIKE and gave the company a “hold” rating in a report on Friday, December 19th. Wells Fargo & Company set a $65.00 target price on shares of NIKE and gave the company an “overweight” rating in a research report on Friday, December 19th. Finally, Berenberg Bank reiterated a “neutral” rating and set a $70.00 price target on shares of NIKE in a research note on Friday, December 19th. Two analysts have rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, NIKE currently has an average rating of “Moderate Buy” and a consensus target price of $74.65.

NIKE Stock Performance

Shares of NKE stock opened at $62.29 on Tuesday. The company has a market cap of $92.21 billion, a P/E ratio of 36.64, a PEG ratio of 3.28 and a beta of 1.28. The firm has a fifty day moving average price of $63.96 and a 200 day moving average price of $68.81. The company has a current ratio of 2.06, a quick ratio of 1.40 and a debt-to-equity ratio of 0.50. NIKE has a 12 month low of $52.28 and a 12 month high of $82.44.

NIKE (NYSE:NKE) last posted its quarterly earnings results on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, beating analysts’ consensus estimates of $0.37 by $0.16. The company had revenue of $12.43 billion for the quarter, compared to analysts’ expectations of $12.19 billion. NIKE had a return on equity of 18.43% and a net margin of 5.43%.NIKE’s quarterly revenue was up .6% on a year-over-year basis. During the same period last year, the firm earned $0.78 earnings per share. Sell-side analysts predict that NIKE will post 2.05 earnings per share for the current fiscal year.

Insider Activity

In related news, Director Timothy D. Cook acquired 50,000 shares of the firm’s stock in a transaction on Monday, December 22nd. The stock was bought at an average cost of $58.97 per share, with a total value of $2,948,500.00. Following the transaction, the director owned 105,480 shares of the company’s stock, valued at $6,220,155.60. The trade was a 90.12% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Jorgen Vig Knudstorp bought 16,150 shares of the company’s stock in a transaction dated Friday, November 7th. The stock was bought at an average cost of $62.09 per share, for a total transaction of $1,002,753.50. Following the acquisition, the director owned 21,388 shares of the company’s stock, valued at approximately $1,327,980.92. This trade represents a 308.32% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Over the last 90 days, insiders have bought 91,229 shares of company stock valued at $5,452,640. Insiders own 0.80% of the company’s stock.

Hedge Funds Weigh In On NIKE

Hedge funds and other institutional investors have recently bought and sold shares of the company. Mascoma Wealth Management LLC acquired a new stake in shares of NIKE in the 2nd quarter worth $26,000. Halbert Hargrove Global Advisors LLC raised its holdings in NIKE by 952.6% during the second quarter. Halbert Hargrove Global Advisors LLC now owns 400 shares of the footwear maker’s stock worth $28,000 after purchasing an additional 362 shares in the last quarter. Twin Peaks Wealth Advisors LLC acquired a new stake in NIKE in the second quarter valued at about $31,000. Guerra Advisors Inc purchased a new stake in NIKE in the 3rd quarter valued at approximately $34,000. Finally, Gordian Capital Singapore Pte Ltd purchased a new stake in NIKE in the 3rd quarter valued at approximately $35,000. 64.25% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: BTIG reaffirmed a “buy” on NKE and set a $100 price target — a material upside vs. the current share level, which could attract buyers and support the stock if sentiment improves. BTIG buy rating / Benzinga
• Neutral Sentiment: Comparative analysis pieces weigh Nike vs. peers (Lululemon, TJX), offering different investor theses on growth, margin recovery and valuation — these can influence allocation decisions but don’t present a single catalyst. Nike vs. Lululemon: Which Stock to Buy for 2026?
• Neutral Sentiment: Additional compare/choice coverage (Nike vs. TJX) reiterates that investor preference depends on whether you prioritize high-single-digit growth (Nike) or off-price resilience (TJX). Best Consumer Stock to Buy Right Now: Nike or TJX Companies?
• Negative Sentiment: Reports that Nike will cut ~775 U.S. distribution roles as it accelerates automation have pressured the stock — layoffs are a near-term reputational/headline negative, even if they aim to lower costs and improve margins longer term. Nike Cuts 775 Distribution Jobs as Automation Accelerates
• Negative Sentiment: Analyst write-ups flag that China demand and digital traffic are uneven, undermining two key growth engines and making the turnaround less certain — this raises downside risk if the trends persist. Can NIKE Regain Its Stride as China and Digital Momentum Falter?
• Negative Sentiment: Market headlines and analyst commentary coincided with a recent intraday drop (coverage: “stock sinks”), which can amplify short-term selling pressure until more concrete operational or guidance improvements appear. Nike (NKE) Stock Sinks As Market Gains: Here’s Why

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).