Oppenheimer Forecasts Strong Price Appreciation for Amazon.com (NASDAQ:AMZN) Stock

Amazon.com (NASDAQ:AMZN) had its price objective boosted by stock analysts at Oppenheimer from $305.00 to $315.00 in a research report issued to clients and investors on Wednesday, MarketBeat Ratings reports. The firm presently has an “outperform” rating on the e-commerce giant’s stock. Oppenheimer’s price target would suggest a potential upside of 30.31% from the company’s current price.

A number of other equities analysts have also commented on AMZN. Roth Mkm restated a “buy” rating and set a $295.00 price objective (up previously from $270.00) on shares of Amazon.com in a research note on Monday. Wedbush restated an “outperform” rating and issued a $340.00 price target on shares of Amazon.com in a research report on Tuesday. New Street Research upped their price objective on shares of Amazon.com from $340.00 to $350.00 and gave the stock a “buy” rating in a research report on Thursday, January 8th. Wall Street Zen lowered shares of Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Finally, Stifel Nicolaus set a $300.00 target price on shares of Amazon.com and gave the company a “buy” rating in a research report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, Amazon.com has a consensus rating of “Moderate Buy” and a consensus price target of $295.91.

Amazon.com Price Performance

NASDAQ:AMZN opened at $241.73 on Wednesday. Amazon.com has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The firm’s 50-day simple moving average is $233.13 and its 200 day simple moving average is $229.55. The firm has a market cap of $2.58 trillion, a price-to-earnings ratio of 34.14, a P/E/G ratio of 1.52 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the prior year, the business posted $1.43 EPS. The business’s revenue was up 13.4% compared to the same quarter last year. As a group, sell-side analysts predict that Amazon.com will post 6.31 earnings per share for the current year.

Insider Activity

In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the transaction, the director owned 7,170 shares of the company’s stock, valued at $1,670,610. This represents a 11.15% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. The trade was a 0.89% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 49,561 shares of company stock valued at $10,989,862. 9.70% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the business. Norges Bank bought a new position in Amazon.com during the 2nd quarter worth $27,438,011,000. Nuveen LLC acquired a new stake in shares of Amazon.com in the first quarter valued at about $11,674,091,000. Vanguard Group Inc. raised its position in shares of Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares during the last quarter. Laurel Wealth Advisors LLC raised its position in shares of Amazon.com by 22,085.8% during the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after acquiring an additional 12,122,668 shares during the last quarter. Finally, Goldman Sachs Group Inc. lifted its stake in shares of Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after acquiring an additional 10,176,835 shares during the period. Institutional investors own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is reportedly in talks to invest up to $50 billion in OpenAI — a game‑changing strategic stake that would deepen AMZN’s position in the AI infrastructure and services stack and could secure preferential access to advanced models for AWS and enterprise customers. Amazon in talks to invest up to $50 billion in OpenAI (Reuters)
• Positive Sentiment: Amazon confirmed another large round of corporate layoffs (roughly 16,000 roles; ~30,000 total across recent rounds) as it reallocates spending toward AI/data centers — a move investors typically view as margin‑accretive and discipline that improves near‑term earnings leverage. Amazon cuts 16,000 jobs (Reuters)
• Neutral Sentiment: Amazon is closing most Amazon Go and Fresh stores and refocusing grocery around Whole Foods and online — lowers ongoing retail losses but also signals scaling limits for physical experiments. Amazon Fresh, Amazon Go stores to close (LA Times)
• Neutral Sentiment: Logistics partner UPS is trimming roles tied to its Amazon relationship (report: UPS to cut ~30,000 jobs related to the partnership) — could reflect shifting third‑party logistics dynamics as Amazon expands its own supply chain capabilities. UPS cuts tied to Amazon partnership (Barchart)
• Negative Sentiment: Reports that Amazon discovered a “high volume” of illegal child‑abuse content in AI training data raise reputational and regulatory risk for its AI initiatives and could trigger scrutiny or compliance costs. AI training data content concerns (TipRanks)
• Negative Sentiment: Amazon agreed to settle a class action over refund denials for ~$309 million — a non‑material but visible legal expense and reminder of consumer‑facing operational risks. Amazon agrees to $309M settlement (PYMNTS)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.