SAP (NYSE:SAP – Get Free Report) was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating in a research report issued on Saturday.
Several other analysts have also commented on SAP. Argus reaffirmed a “buy” rating and set a $320.00 target price on shares of SAP in a report on Friday, October 24th. Arete Research upgraded SAP to a “strong-buy” rating in a research report on Thursday, December 11th. Deutsche Bank Aktiengesellschaft reaffirmed a “buy” rating on shares of SAP in a report on Friday. KeyCorp reiterated an “overweight” rating on shares of SAP in a research note on Thursday, October 23rd. Finally, Jefferies Financial Group restated a “buy” rating on shares of SAP in a research report on Monday, October 27th. Two investment analysts have rated the stock with a Strong Buy rating, thirteen have given a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $322.00.
Check Out Our Latest Research Report on SAP
SAP Price Performance
Institutional Inflows and Outflows
A number of hedge funds and other institutional investors have recently bought and sold shares of SAP. First PREMIER Bank acquired a new stake in SAP in the 3rd quarter worth about $25,000. Retirement Wealth Solutions LLC lifted its position in shares of SAP by 246.4% in the third quarter. Retirement Wealth Solutions LLC now owns 97 shares of the software maker’s stock valued at $26,000 after acquiring an additional 69 shares in the last quarter. Abich Financial Wealth Management LLC acquired a new stake in shares of SAP in the third quarter worth approximately $27,000. Copia Wealth Management acquired a new stake in shares of SAP in the third quarter worth approximately $28,000. Finally, Sound Income Strategies LLC increased its position in shares of SAP by 109.4% during the fourth quarter. Sound Income Strategies LLC now owns 111 shares of the software maker’s stock worth $26,000 after purchasing an additional 58 shares in the last quarter.
Key Stories Impacting SAP
Here are the key news stories impacting SAP this week:
- Positive Sentiment: SAP announced a new share repurchase program of up to €10 billion, which supports capital return and offsets some downward pressure. SAP Quarterly Statement Q4 2025
- Positive Sentiment: Q4 results beat on EPS and met revenue expectations; non‑IFRS metrics and cloud revenue showed year‑over‑year gains, indicating underlying profitability and demand. SAP Q4 results (MarketBeat)
- Neutral Sentiment: SAP reported strong cloud bookings and a record backlog in absolute terms, but the market is focused on growth rates and composition rather than headline backlog size. That nuance left investors uncertain. SAP cloud bookings jump 30% (Investing.com)
- Negative Sentiment: The primary catalyst for the selloff was a slower‑than‑expected increase in the cloud contract backlog and conservative 2026 commentary — investors punished the stock with its largest one‑day drop since 2020. What Went Wrong With SAP Stock? (Forbes)
- Negative Sentiment: Sector peers’ results (and AI‑era competition) amplified fears that AI incumbents and niche cloud players could pressure SAP’s growth, contributing to broader software stock weakness. US software stocks slide after SAP, ServiceNow results (Reuters)
- Negative Sentiment: Negative headlines compounded the sentiment: Siemens briefly overtook SAP as Germany’s most valuable company after the selloff, and SAP faced an analyst downgrade — visible signals of waning investor confidence. Siemens overtakes SAP (Seeking Alpha)
- Negative Sentiment: Management dismissed three executives over alleged stolen trade secrets, adding governance/legal uncertainty to near‑term headlines. Stolen trade secrets / executive dismissals (Heise)
SAP Company Profile
SAP SE is a global enterprise software company headquartered in Walldorf, Germany. Founded in 1972 by five former IBM engineers, the company’s name is an acronym for Systeme, Anwendungen und Produkte in der Datenverarbeitung (Systems, Applications & Products in Data Processing). SAP develops and sells software and services that help organizations manage business processes across finance, human resources, procurement, manufacturing, supply chain and customer relationships.
SAP’s product portfolio spans on‑premises and cloud offerings, anchored by its enterprise resource planning (ERP) solutions such as SAP S/4HANA and the SAP HANA in‑memory database and platform.
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