Amazon.com, Inc. $AMZN is Houlihan Financial Resource Group Ltd.’s 10th Largest Position

Houlihan Financial Resource Group Ltd. reduced its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 51.0% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 14,055 shares of the e-commerce giant’s stock after selling 14,638 shares during the quarter. Amazon.com accounts for 2.7% of Houlihan Financial Resource Group Ltd.’s investment portfolio, making the stock its 10th biggest holding. Houlihan Financial Resource Group Ltd.’s holdings in Amazon.com were worth $3,086,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other institutional investors have also modified their holdings of AMZN. Norges Bank purchased a new stake in Amazon.com in the 2nd quarter valued at approximately $27,438,011,000. Nuveen LLC purchased a new position in shares of Amazon.com during the 1st quarter worth approximately $11,674,091,000. Vanguard Group Inc. lifted its holdings in shares of Amazon.com by 2.1% in the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after buying an additional 17,447,045 shares during the period. Laurel Wealth Advisors LLC boosted its stake in shares of Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after buying an additional 12,122,668 shares in the last quarter. Finally, Goldman Sachs Group Inc. boosted its stake in shares of Amazon.com by 21.3% in the first quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock valued at $11,017,657,000 after buying an additional 10,176,835 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Analyst Ratings Changes

AMZN has been the subject of a number of recent analyst reports. TD Cowen reissued a “buy” rating on shares of Amazon.com in a report on Tuesday, January 13th. Raymond James Financial reduced their price objective on shares of Amazon.com from $275.00 to $260.00 and set an “outperform” rating for the company in a research note on Thursday, January 15th. Morgan Stanley reissued an “overweight” rating and set a $315.00 price objective (up previously from $300.00) on shares of Amazon.com in a report on Friday, October 31st. JMP Securities set a $300.00 target price on shares of Amazon.com in a report on Friday, October 31st. Finally, BMO Capital Markets boosted their price target on Amazon.com from $300.00 to $304.00 and gave the stock an “outperform” rating in a research note on Tuesday, December 16th. One investment analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $296.18.

Amazon.com Stock Up 1.5%

Shares of NASDAQ:AMZN opened at $243.00 on Tuesday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The company has a market capitalization of $2.60 trillion, a P/E ratio of 34.32, a P/E/G ratio of 1.49 and a beta of 1.37. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The stock’s fifty day simple moving average is $233.84 and its 200-day simple moving average is $229.85.

Insider Buying and Selling

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of the firm’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the sale, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at $1,360,613.70. This trade represents a 73.91% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 47,061 shares of company stock worth $10,351,262 in the last 90 days. 9.70% of the stock is currently owned by corporate insiders.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports that Amazon is in talks to invest up to $50 billion in OpenAI — a potential transformational AI bet that would strengthen AWS/AI credibility and could justify higher valuation multiples. Amazon in talks to invest up to $50 billion in OpenAI
• Positive Sentiment: Analyst bullishness and price-target raises (e.g., Citizens to $315, median analyst target ~ $300) are giving technical and fundamental buyers cover ahead of earnings. Upgrades help lift sentiment and trading flows. Citizens raises AMZN price target to $315
• Positive Sentiment: Large, visible purchases by institutional/quant investors (Cathie Wood’s ARK added roughly $1.9M of AMZN) signal conviction into the upcoming report and AI/Cloud narratives. Cathie Wood buys nearly $2M of Amazon stock
• Positive Sentiment: Market chatter ahead of Q4 highlights AWS acceleration, recent large contracts and AI deployments (cited wins and backlog), which are key upside drivers for revenue and margin beat expectations. QuiverQuant: Opinions on Q4 earnings preview
• Neutral Sentiment: Amazon will discontinue its Amazon One palm-scanning product but will continue licensing Just Walk Out tech to third parties — operational change with limited near-term revenue impact but relevant for regulatory/PR risk. GeekWire: Just Walk Out tech to survive retail pullback
• Neutral Sentiment: Earnings on Feb. 5 are the immediate catalyst — consensus expects solid top-line and AWS strength, so results (and guidance) will likely determine the next big directional move. Barchart: Mark your calendars for Feb 5 earnings
• Negative Sentiment: Saks and Saks Global are winding down e‑commerce/luxury partnerships with Amazon — a setback for Amazon’s push into higher-margin luxury sales and a signal of partner churn in retail initiatives. WSJ: Saks shutting down luxury partnership with Amazon
• Negative Sentiment: Amazon MGM’s documentary “Melania” had a stronger-than-expected opening (~$7M) but the project’s large acquisition/marketing outlay (~$75M) highlights content ROI risk for Prime Video’s studio investments. MarketWatch: Melania box office vs Amazon spend
• Negative Sentiment: Concentrated insider selling over recent months (many disclosed sales, few buys) is a cautionary signal for some investors about near-term liquidity/positioning. QuiverQuant: Insider trading summary

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.