Research Analysts’ Recent Ratings Changes for Sonos (SONO)

A number of research firms have changed their ratings and price targets for Sonos (NASDAQ: SONO):

• 2/4/2026 – Sonos was given a new $18.00 price target on by analysts at Morgan Stanley.
• 2/2/2026 – Sonos had its “buy” rating reaffirmed by analysts at Rosenblatt Securities. They now have a $21.00 price target on the stock.
• 1/22/2026 – Sonos had its “sell (d-)” rating reaffirmed by analysts at Weiss Ratings.
• 1/17/2026 – Sonos was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 1/5/2026 – Sonos had its price target raised by analysts at Jefferies Financial Group Inc. from $19.00 to $21.00. They now have a “buy” rating on the stock.

Insider Transactions at Sonos

In other news, CEO Thomas Conrad acquired 62,325 shares of the stock in a transaction that occurred on Monday, November 17th. The stock was purchased at an average cost of $16.17 per share, for a total transaction of $1,007,795.25. Following the completion of the transaction, the chief executive officer directly owned 305,103 shares in the company, valued at $4,933,515.51. This trade represents a 25.67% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Edward P. Lazarus sold 12,000 shares of the company’s stock in a transaction dated Thursday, December 4th. The shares were sold at an average price of $19.00, for a total transaction of $228,000.00. Following the transaction, the insider owned 423,219 shares in the company, valued at approximately $8,041,161. The trade was a 2.76% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 1.25% of the stock is owned by company insiders.

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.