Head-To-Head Analysis: PLAYSTUDIOS (NASDAQ:MYPS) vs. Kidoz (OTCMKTS:KDOZF)

Kidoz (OTCMKTS:KDOZF) and PLAYSTUDIOS (NASDAQ:MYPS) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends and institutional ownership.

Valuation & Earnings

This table compares Kidoz and PLAYSTUDIOS”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kidoz	$14.01 million	2.24	$350,000.00	N/A	N/A
PLAYSTUDIOS	$289.43 million	0.25	-$28.69 million	($0.29)	-1.95

Kidoz has higher earnings, but lower revenue than PLAYSTUDIOS.

Insider and Institutional Ownership

37.5% of PLAYSTUDIOS shares are owned by institutional investors. 20.5% of Kidoz shares are owned by company insiders. Comparatively, 14.7% of PLAYSTUDIOS shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current recommendations and price targets for Kidoz and PLAYSTUDIOS, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kidoz	0	0	0	0	0.00
PLAYSTUDIOS	2	1	2	0	2.00

PLAYSTUDIOS has a consensus target price of $2.00, suggesting a potential upside of 252.86%. Given PLAYSTUDIOS’s stronger consensus rating and higher possible upside, analysts clearly believe PLAYSTUDIOS is more favorable than Kidoz.

Volatility and Risk

Kidoz has a beta of -3.87, meaning that its share price is 487% less volatile than the S&P 500. Comparatively, PLAYSTUDIOS has a beta of 0.92, meaning that its share price is 8% less volatile than the S&P 500.

Profitability

This table compares Kidoz and PLAYSTUDIOS’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kidoz	3.53%	7.77%	5.73%
PLAYSTUDIOS	-15.10%	-8.71%	-6.77%

About Kidoz

Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.

About PLAYSTUDIOS

PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company's game portfolio includes a diverse range of titles comprising social casino, card, puzzle, and adventure games. It also offers POP! Slots, myVEGAS Slots, my KONAMI Slots, MGM Slots Live, myVEGAS Blackjack, myVEGAS Bingo, Tetris, Solitaire, Spider Solitaire, Jumbline 2, Sudoku, and Mahjong games. PLAYSTUDIOS, Inc. is headquartered in Las Vegas, Nevada.