Baosheng Media Group (NASDAQ:BAOS – Get Free Report) and LQR House (NASDAQ:YHC – Get Free Report) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, risk, profitability, earnings and analyst recommendations.
Earnings & Valuation
This table compares Baosheng Media Group and LQR House”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Baosheng Media Group | $620,000.00 | N/A | -$26.87 million | N/A | N/A |
| LQR House | $2.50 million | 5.08 | -$22.75 million | ($94.56) | -0.01 |
Analyst Recommendations
This is a breakdown of current ratings for Baosheng Media Group and LQR House, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Baosheng Media Group | 1 | 0 | 0 | 0 | 1.00 |
| LQR House | 1 | 0 | 0 | 0 | 1.00 |
Volatility and Risk
Baosheng Media Group has a beta of 1.55, meaning that its share price is 55% more volatile than the S&P 500. Comparatively, LQR House has a beta of 4.38, meaning that its share price is 338% more volatile than the S&P 500.
Institutional and Insider Ownership
6.3% of Baosheng Media Group shares are owned by institutional investors. 22.6% of Baosheng Media Group shares are owned by company insiders. Comparatively, 9.4% of LQR House shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Baosheng Media Group and LQR House’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Baosheng Media Group | N/A | N/A | N/A |
| LQR House | -1,720.16% | -161.22% | -113.31% |
Summary
Baosheng Media Group beats LQR House on 5 of the 8 factors compared between the two stocks.
About Baosheng Media Group
Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.
About LQR House
LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL.
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