Rosenblatt Securities Cuts Snap (NYSE:SNAP) Price Target to $6.40

Snap (NYSE:SNAP) had its price objective reduced by Rosenblatt Securities from $9.50 to $6.40 in a report released on Thursday morning,Benzinga reports. They currently have a neutral rating on the stock.

SNAP has been the subject of several other research reports. Cantor Fitzgerald increased their price target on Snap from $7.00 to $9.00 and gave the stock a “neutral” rating in a research note on Thursday, November 6th. Stifel Nicolaus set a $7.00 target price on shares of Snap in a research report on Thursday, November 6th. Bank of America raised shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 price target on the stock in a research report on Thursday. Morgan Stanley raised their price objective on shares of Snap from $8.50 to $9.50 and gave the stock an “equal weight” rating in a report on Tuesday, January 13th. Finally, Weiss Ratings reiterated a “sell (e+)” rating on shares of Snap in a research note on Wednesday, January 21st. One research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, twenty-three have issued a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat.com, Snap has an average rating of “Hold” and a consensus target price of $8.66.

Snap Trading Up 2.3%

Shares of SNAP stock opened at $5.24 on Thursday. The company has a 50 day moving average of $7.58 and a 200-day moving average of $7.82. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57. Snap has a 12-month low of $5.10 and a 12-month high of $11.26. The firm has a market cap of $9.01 billion, a P/E ratio of -19.41 and a beta of 0.83.

Snap (NYSE:SNAP) last posted its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. The firm had revenue of $1.72 billion during the quarter, compared to analysts’ expectations of $1.70 billion. During the same quarter in the previous year, the company posted $0.01 EPS. Snap’s revenue for the quarter was up 10.2% on a year-over-year basis. Sell-side analysts anticipate that Snap will post -0.3 earnings per share for the current year.

Insider Activity

In related news, CFO Derek Andersen sold 62,868 shares of the business’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $8.34, for a total transaction of $524,319.12. Following the completion of the transaction, the chief financial officer directly owned 3,030,301 shares in the company, valued at $25,272,710.34. The trade was a 2.03% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CAO Rebecca Morrow sold 12,699 shares of the company’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $8.34, for a total value of $105,909.66. Following the completion of the transaction, the chief accounting officer owned 466,603 shares in the company, valued at $3,891,469.02. This represents a 2.65% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 393,341 shares of company stock valued at $3,169,210 over the last 90 days. Company insiders own 22.68% of the company’s stock.

Institutional Investors Weigh In On Snap

Large investors have recently added to or reduced their stakes in the company. Allworth Financial LP boosted its holdings in shares of Snap by 92.3% in the 3rd quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after purchasing an additional 1,581 shares in the last quarter. Oak Harvest Investment Services bought a new stake in Snap in the 4th quarter worth approximately $26,000. V Square Quantitative Management LLC purchased a new stake in Snap in the fourth quarter worth approximately $29,000. EverSource Wealth Advisors LLC grew its position in Snap by 561.4% during the fourth quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after acquiring an additional 3,071 shares during the last quarter. Finally, Mirae Asset Global Investments Co. Ltd. bought a new position in Snap during the third quarter valued at approximately $33,000. Hedge funds and other institutional investors own 47.52% of the company’s stock.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.