Susquehanna Cuts Snap (NYSE:SNAP) Price Target to $6.50

Snap (NYSE:SNAP) had its target price reduced by Susquehanna from $9.00 to $6.50 in a report issued on Thursday morning,Benzinga reports. They currently have a neutral rating on the stock.

A number of other analysts have also weighed in on SNAP. Roth Mkm upped their price objective on shares of Snap from $9.00 to $10.00 and gave the stock a “neutral” rating in a research note on Friday, January 30th. Morgan Stanley raised their target price on shares of Snap from $8.50 to $9.50 and gave the company an “equal weight” rating in a research report on Tuesday, January 13th. Cantor Fitzgerald upped their price target on shares of Snap from $7.00 to $9.00 and gave the stock a “neutral” rating in a research report on Thursday, November 6th. BNP Paribas Exane started coverage on shares of Snap in a report on Wednesday, January 14th. They set a “strong sell” rating on the stock. Finally, Piper Sandler reissued a “neutral” rating and issued a $8.00 price objective (down previously from $10.00) on shares of Snap in a research note on Thursday. One research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, twenty-three have issued a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Hold” and a consensus target price of $8.66.

Snap Stock Up 2.3%

Shares of NYSE:SNAP opened at $5.24 on Thursday. The business’s 50 day moving average is $7.58 and its 200 day moving average is $7.82. The stock has a market cap of $9.01 billion, a P/E ratio of -19.41 and a beta of 0.83. Snap has a 52-week low of $5.10 and a 52-week high of $11.26. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57.

Snap (NYSE:SNAP) last issued its earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. The firm had revenue of $1.72 billion for the quarter, compared to the consensus estimate of $1.70 billion. During the same period last year, the firm earned $0.01 earnings per share. The company’s revenue for the quarter was up 10.2% on a year-over-year basis. Sell-side analysts predict that Snap will post -0.3 EPS for the current year.

Insider Activity

In other news, CAO Rebecca Morrow sold 3,783 shares of the company’s stock in a transaction on Wednesday, December 17th. The stock was sold at an average price of $7.34, for a total transaction of $27,767.22. Following the transaction, the chief accounting officer directly owned 483,181 shares of the company’s stock, valued at approximately $3,546,548.54. This represents a 0.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Ajit Mohan sold 20,848 shares of the firm’s stock in a transaction on Friday, January 16th. The stock was sold at an average price of $7.62, for a total value of $158,861.76. Following the completion of the sale, the insider directly owned 5,277,816 shares of the company’s stock, valued at $40,216,957.92. The trade was a 0.39% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 393,341 shares of company stock worth $3,169,210. 22.68% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Snap

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Vanguard Group Inc. boosted its holdings in Snap by 0.6% in the fourth quarter. Vanguard Group Inc. now owns 101,251,557 shares of the company’s stock worth $817,100,000 after acquiring an additional 641,271 shares in the last quarter. Capital World Investors raised its position in shares of Snap by 1.5% in the 3rd quarter. Capital World Investors now owns 87,272,463 shares of the company’s stock valued at $672,896,000 after purchasing an additional 1,316,448 shares during the last quarter. Capital International Investors boosted its stake in Snap by 0.3% in the 3rd quarter. Capital International Investors now owns 37,780,205 shares of the company’s stock worth $291,285,000 after purchasing an additional 95,989 shares in the last quarter. Alyeska Investment Group L.P. purchased a new stake in Snap during the 3rd quarter worth approximately $176,697,000. Finally, Voloridge Investment Management LLC grew its position in Snap by 53.3% during the 3rd quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock worth $79,420,000 after purchasing an additional 3,582,223 shares during the last quarter. 47.52% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.