Rakuten Investment Management Inc. Buys Shares of 198,456 Amazon.com, Inc. $AMZN

Rakuten Investment Management Inc. purchased a new position in Amazon.com, Inc. (NASDAQ:AMZN) during the third quarter, Holdings Channel reports. The fund purchased 198,456 shares of the e-commerce giant’s stock, valued at approximately $43,575,000.

Several other institutional investors and hedge funds have also recently made changes to their positions in the stock. BankPlus Wealth Management LLC lifted its holdings in shares of Amazon.com by 2.2% during the 3rd quarter. BankPlus Wealth Management LLC now owns 4,301 shares of the e-commerce giant’s stock worth $944,000 after acquiring an additional 93 shares during the last quarter. Cornerstone Wealth Group LLC raised its position in Amazon.com by 2.4% during the third quarter. Cornerstone Wealth Group LLC now owns 87,905 shares of the e-commerce giant’s stock valued at $19,301,000 after purchasing an additional 2,098 shares in the last quarter. Universal Beteiligungs und Servicegesellschaft mbH lifted its stake in Amazon.com by 1.3% during the third quarter. Universal Beteiligungs und Servicegesellschaft mbH now owns 9,359,723 shares of the e-commerce giant’s stock worth $2,055,114,000 after purchasing an additional 123,087 shares during the last quarter. Berkeley Inc boosted its holdings in shares of Amazon.com by 44.2% in the 3rd quarter. Berkeley Inc now owns 34,018 shares of the e-commerce giant’s stock worth $7,469,000 after purchasing an additional 10,424 shares in the last quarter. Finally, FSA Investment Group LLC bought a new position in shares of Amazon.com during the 3rd quarter valued at about $390,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Analysts Set New Price Targets

A number of research firms recently weighed in on AMZN. Rothschild & Co Redburn set a $230.00 target price on Amazon.com in a research report on Wednesday, January 21st. Pivotal Research boosted their price objective on shares of Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Citizens Jmp upped their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research note on Monday, February 2nd. BMO Capital Markets reiterated an “outperform” rating and issued a $310.00 target price (up previously from $304.00) on shares of Amazon.com in a research report on Tuesday, February 3rd. Finally, Maxim Group upped their price target on shares of Amazon.com from $280.00 to $290.00 and gave the company a “buy” rating in a research report on Friday. Fifty-five equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $290.28.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

Insider Activity

In other Amazon.com news, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the sale, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Andrew R. Jassy sold 19,872 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders have sold 47,061 shares of company stock worth $10,351,262. 9.70% of the stock is owned by company insiders.

Amazon.com Price Performance

AMZN opened at $210.27 on Monday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The stock has a market capitalization of $2.25 trillion, a PE ratio of 29.33, a price-to-earnings-growth ratio of 1.32 and a beta of 1.37. The stock’s 50 day moving average price is $233.50 and its 200-day moving average price is $229.80. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). The company had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business’s revenue was up 13.6% on a year-over-year basis. During the same quarter last year, the firm earned $1.86 EPS. On average, equities research analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.