Roku (NASDAQ:ROKU) Trading Down 5.6% on Insider Selling

Roku, Inc. (NASDAQ:ROKU)’s share price traded down 5.6% on Thursday after an insider sold shares in the company. The company traded as low as $78.53 and last traded at $82.93. 10,814,627 shares changed hands during trading, an increase of 213% from the average session volume of 3,452,884 shares. The stock had previously closed at $87.89.

Specifically, CEO Anthony J. Wood sold 50,000 shares of the company’s stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $90.79, for a total value of $4,539,500.00. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website.

Analyst Ratings Changes

A number of equities research analysts recently commented on ROKU shares. Wall Street Zen raised shares of Roku from a “hold” rating to a “buy” rating in a research note on Sunday, December 7th. Zacks Research upgraded shares of Roku from a “hold” rating to a “strong-buy” rating in a research report on Tuesday. KeyCorp raised their price objective on shares of Roku from $128.00 to $130.00 and gave the stock an “overweight” rating in a research note on Friday. Citizens Jmp reaffirmed a “market outperform” rating and issued a $145.00 target price on shares of Roku in a research note on Tuesday, December 2nd. Finally, Moffett Nathanson reiterated a “neutral” rating and set a $100.00 target price on shares of Roku in a report on Friday. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $123.85.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Q4 top‑ and bottom‑line beat: Roku reported $0.53 EPS vs. $0.28 expected and revenue of ~$1.39B (up 16% y/y), signaling improving operating leverage and a move back to profitability for the quarter. Roku stock surges on earnings beat, record quarter for premium subscriptions
• Positive Sentiment: Raised FY revenue outlook above Street: Roku guided 2026 revenue (~$5.5B) above consensus and flagged an advertising rebound — a key driver for platform revenue growth and valuation re‑rating. Roku forecasts annual revenue above estimates, shares rise
• Positive Sentiment: Platform monetization initiatives: Management plans premium subscription bundles, wider rollouts of its $3 “Howdy” service, and more premium partnerships (HBO Max cited), which should boost ARPU and higher‑margin revenue mix. Roku to launch streaming bundles
• Positive Sentiment: Analyst upgrades and price‑target increases: Multiple firms upgraded/reaffirmed buy/overweight ratings and raised targets (Wells Fargo, Rosenblatt, Needham), supporting positive sentiment and potential upside. Analyst actions on Roku
• Neutral Sentiment: Company investor materials and call posted — the webcast and earnings letter supply details needed to model ad recovery cadence and bundle economics; useful but not a market mover by itself. Roku Releases Fourth Quarter and Full Year 2025 Financial Results
• Negative Sentiment: Insider selling: CEO Anthony Wood disclosed a sale of 50,000 shares (~$4.54M), which can create short‑term selling pressure or cautious investor reaction. SEC Form 4 – CEO Sale
• Negative Sentiment: Profitability and valuation noise remain: despite the quarter, Roku still reports a small negative net margin and negative ROE on the year; some models expect negative FY EPS — keeping investors focused on whether ad recovery and bundles materially lift margins. MarketBeat Roku Summary

Roku Trading Up 8.6%

The business has a 50 day simple moving average of $103.95 and a two-hundred day simple moving average of $98.86. The company has a market cap of $13.31 billion, a PE ratio of 158.00 and a beta of 1.99.

Roku (NASDAQ:ROKU) last released its earnings results on Thursday, February 12th. The company reported $0.53 EPS for the quarter, beating the consensus estimate of $0.28 by $0.25. Roku had a return on equity of 3.42% and a net margin of 1.87%.The firm had revenue of $1.39 billion during the quarter, compared to analyst estimates of $1.35 billion. During the same period in the prior year, the firm posted ($0.24) earnings per share. The business’s quarterly revenue was up 16.1% compared to the same quarter last year. On average, equities research analysts expect that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Roku

Hedge funds have recently modified their holdings of the stock. Empowered Funds LLC raised its stake in Roku by 18.6% during the first quarter. Empowered Funds LLC now owns 3,291 shares of the company’s stock worth $232,000 after purchasing an additional 515 shares during the period. Focus Partners Wealth purchased a new stake in shares of Roku during the 1st quarter valued at $229,000. Aberdeen Group plc increased its holdings in shares of Roku by 76.1% during the 2nd quarter. Aberdeen Group plc now owns 5,803 shares of the company’s stock worth $510,000 after buying an additional 2,508 shares during the last quarter. Vanguard Personalized Indexing Management LLC raised its position in shares of Roku by 21.3% in the 2nd quarter. Vanguard Personalized Indexing Management LLC now owns 15,070 shares of the company’s stock worth $1,325,000 after buying an additional 2,643 shares during the period. Finally, CWM LLC boosted its holdings in Roku by 41.7% in the second quarter. CWM LLC now owns 18,860 shares of the company’s stock valued at $1,658,000 after acquiring an additional 5,551 shares during the last quarter. 86.30% of the stock is owned by institutional investors and hedge funds.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.