TripAdvisor (NASDAQ:TRIP) Rating Lowered to Hold at Wall Street Zen

TripAdvisor (NASDAQ:TRIP) was downgraded by equities research analysts at Wall Street Zen from a “buy” rating to a “hold” rating in a research note issued to investors on Saturday.

TRIP has been the subject of a number of other research reports. Mizuho set a $17.00 price objective on TripAdvisor and gave the company a “neutral” rating in a research report on Friday, November 14th. Jefferies Financial Group reduced their price target on shares of TripAdvisor from $13.00 to $12.50 and set an “underperform” rating on the stock in a research report on Thursday, December 11th. Weiss Ratings reissued a “sell (d+)” rating on shares of TripAdvisor in a research note on Monday, December 29th. Barclays dropped their target price on TripAdvisor from $13.00 to $10.00 and set an “underweight” rating for the company in a report on Friday. Finally, B. Riley Financial cut their price objective on shares of TripAdvisor from $21.00 to $18.00 and set a “neutral” rating on the stock in a research report on Monday, November 10th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, eight have assigned a Hold rating and five have assigned a Sell rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Reduce” and a consensus price target of $15.21.

TripAdvisor Stock Down 6.9%

TRIP stock opened at $9.61 on Friday. The company has a quick ratio of 1.33, a current ratio of 1.29 and a debt-to-equity ratio of 1.33. TripAdvisor has a twelve month low of $9.46 and a twelve month high of $20.16. The stock has a market cap of $1.12 billion, a P/E ratio of 32.03, a PEG ratio of 0.89 and a beta of 1.01. The business’s 50-day moving average price is $13.80 and its 200-day moving average price is $15.51.

TripAdvisor (NASDAQ:TRIP) last announced its quarterly earnings data on Thursday, February 12th. The travel company reported $0.04 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.11). TripAdvisor had a return on equity of 10.67% and a net margin of 2.12%.The firm had revenue of $411.00 million during the quarter, compared to analysts’ expectations of $412.53 million. During the same period last year, the company earned $0.30 earnings per share. The business’s revenue for the quarter was up .0% on a year-over-year basis. On average, equities research analysts forecast that TripAdvisor will post 0.46 EPS for the current year.

Institutional Investors Weigh In On TripAdvisor

Institutional investors and hedge funds have recently bought and sold shares of the company. Essex Investment Management Co. LLC increased its position in TripAdvisor by 75.7% during the 3rd quarter. Essex Investment Management Co. LLC now owns 1,523 shares of the travel company’s stock valued at $25,000 after purchasing an additional 656 shares during the period. Covestor Ltd boosted its position in TripAdvisor by 64.8% during the 3rd quarter. Covestor Ltd now owns 1,770 shares of the travel company’s stock valued at $29,000 after acquiring an additional 696 shares in the last quarter. UMB Bank n.a. increased its holdings in shares of TripAdvisor by 295.2% in the 4th quarter. UMB Bank n.a. now owns 2,300 shares of the travel company’s stock valued at $33,000 after acquiring an additional 1,718 shares during the period. Kestra Advisory Services LLC bought a new position in shares of TripAdvisor in the 4th quarter worth $33,000. Finally, Smartleaf Asset Management LLC lifted its position in shares of TripAdvisor by 39.7% during the third quarter. Smartleaf Asset Management LLC now owns 2,482 shares of the travel company’s stock valued at $42,000 after buying an additional 705 shares during the last quarter. 98.99% of the stock is owned by institutional investors.

Trending Headlines about TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Record 2025 revenue and strategic focus on Experiences and TheFork, which management highlighted as growth areas that could help offset weakness in legacy hotel/ads over time. Tripadvisor posts record 2025 revenue, boosts Experiences focus
• Positive Sentiment: BTIG kept a buy rating despite cutting its price target from $20 to $15, signaling some analysts still see upside if recovery in core categories resumes. BTIG price target note via Benzinga
• Neutral Sentiment: Wedbush trimmed its price target to $12 and set a neutral rating — a moderation in optimism but not a blanket sell call. TRIP price target lowered at Wedbush
• Neutral Sentiment: Company filings, press release and slide deck for the Q4 results are available for investors reviewing the detail behind the numbers and guidance. Tripadvisor earnings press release
• Negative Sentiment: Q4 missed estimates: EPS $0.04 vs. consensus $0.15 and revenue roughly flat year-over-year; management reported an operating loss and flagged continued hotel weakness — the core ad/hotel mix remains the main drag. TRIP’s Q4 Earnings Miss Estimates, Hotel Weakness Drags Results
• Negative Sentiment: Weaker Q1 revenue guidance ($378.1M–$386.1M vs. street ~$403.7M) increases near-term downside risk to estimates and investor sentiment. Tripadvisor earnings press release
• Negative Sentiment: Traffic pressure from AI-generated overviews and management saying it is reconsidering strategic alternatives (including weighing a sale of TheFork) raise uncertainty about future traffic and monetization. Tripadvisor Sees Traffic Decline from AI Overviews, Considers ‘Strategic Alternatives’ (Again)
• Negative Sentiment: Shares hit record lows in the session amid the combination of the earnings miss, weak guidance and talk of asset sales — pressure amplified by heavier-than-normal trading volume. Tripadvisor sinks to record low on Q4 results, weighs sale of TheFork

About TripAdvisor

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.