PNC Financial Services Group Inc. Grows Stock Holdings in Sony Corporation $SONY

PNC Financial Services Group Inc. lifted its position in shares of Sony Corporation (NYSE:SONY) by 7.7% during the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 337,356 shares of the company’s stock after buying an additional 24,239 shares during the period. PNC Financial Services Group Inc.’s holdings in Sony were worth $9,712,000 as of its most recent SEC filing.

Other large investors have also recently made changes to their positions in the company. HighTower Advisors LLC raised its position in Sony by 5.0% in the 3rd quarter. HighTower Advisors LLC now owns 233,946 shares of the company’s stock worth $6,735,000 after purchasing an additional 11,154 shares during the period. BTC Capital Management Inc. increased its holdings in shares of Sony by 9.5% in the third quarter. BTC Capital Management Inc. now owns 97,890 shares of the company’s stock worth $2,818,000 after buying an additional 8,482 shares during the period. Naviter Wealth LLC boosted its holdings in Sony by 3.4% during the 3rd quarter. Naviter Wealth LLC now owns 149,004 shares of the company’s stock valued at $4,290,000 after acquiring an additional 4,844 shares during the period. Cookson Peirce & Co. Inc. increased its stake in Sony by 5.6% in the 3rd quarter. Cookson Peirce & Co. Inc. now owns 32,094 shares of the company’s stock worth $924,000 after purchasing an additional 1,694 shares during the period. Finally, Wedbush Securities Inc. purchased a new stake in shares of Sony during the third quarter valued at approximately $272,000. 14.05% of the stock is owned by hedge funds and other institutional investors.

Sony Stock Down 1.4%

Shares of Sony stock opened at $22.51 on Thursday. Sony Corporation has a 1 year low of $20.42 and a 1 year high of $30.34. The firm has a market cap of $136.10 billion, a price-to-earnings ratio of -112.52, a PEG ratio of 8.24 and a beta of 0.97. The company has a 50-day moving average of $24.23 and a 200 day moving average of $26.96. The company has a debt-to-equity ratio of 0.10, a current ratio of 1.22 and a quick ratio of 0.97.

Trending Headlines about Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony says it has developed technology to identify original source material inside AI‑generated songs, which could protect music rights and strengthen Sony Music’s licensing and enforcement revenue. Sony develops tech to identify source material for AI songs
• Positive Sentiment: Sony’s theatrical release “GOAT” opened strongly, boosting near‑term box office and studio momentum for Sony Pictures. GOAT opening weekend box office
• Positive Sentiment: Sony Pictures Animation set its next original film “Buds” for Christmas 2027 — a high‑season release that supports future content revenue and franchise value. Sony Pictures Animation dates next original movie ‘Buds’
• Positive Sentiment: Sony continues development on Spider‑Verse spinoffs (Spider‑Gwen, Spider‑Punk), supporting its valuable franchise pipeline. Spider‑Gwen and Spider‑Punk spinoffs in development
• Positive Sentiment: Sony reportedly will not raise PS5 hardware prices in 2026 and is focusing on in‑game/player spending, a strategy that can preserve unit demand while monetizing services. Sony won’t increase PS5 price in 2026
• Neutral Sentiment: Polygon’s roundup of what’s known about PlayStation 6 compiles specs/timing rumors but offers no confirmed launch window — useful context but not new company guidance. Everything we know about PlayStation 6
• Neutral Sentiment: New WF‑1000XM6 earbuds and WH‑1000XM6 headphone reviews/sales show continued product refresh and price promotions in consumer audio; supports hardware revenue but may pressure margins during promotions. Sony’s new WF‑1000XM6 earbuds promise better noise cancellation
• Negative Sentiment: Reports suggest PlayStation 6 development could be pushed to 2028–2029, a delay that would postpone a cycle‑restart revenue boost for Sony’s gaming segment. Sony PS6 launch may be delayed
• Negative Sentiment: Commentary and analysis raise the risk of future PS5 price hikes and consumer backlash — pricing uncertainty can pressure sentiment and future sales forecasts. As Sony considers more PS5 price hikes
• Negative Sentiment: Coverage flags competitive threats (e.g., renewed Steam Machine/Valve hardware narrative) that could compress PlayStation share in console/PC overlap markets. Steam Machine vs PS5: Sony should be worried
• Negative Sentiment: Sony cancelled a Thai‑inspired animated film after two years, a content setback that may indicate internal re‑prioritization or write‑downs (limited but negative for studio pipeline). Sony cancels Thai‑inspired animated film

Wall Street Analyst Weigh In

A number of equities research analysts have issued reports on the stock. Weiss Ratings lowered shares of Sony from a “buy (b-)” rating to a “hold (c-)” rating in a report on Friday, February 6th. Zacks Research lowered Sony from a “strong-buy” rating to a “hold” rating in a research report on Monday, January 12th. Wall Street Zen upgraded Sony to a “hold” rating in a report on Saturday, December 6th. Nomura upgraded shares of Sony from a “neutral” rating to a “buy” rating in a report on Wednesday, November 19th. Finally, Sanford C. Bernstein reissued an “outperform” rating and set a $30.00 price objective (down from $33.00) on shares of Sony in a research report on Wednesday, January 14th. Six analysts have rated the stock with a Buy rating and two have given a Hold rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $31.50.

Sony Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.